Experiential Retail Director

New York City, NY (Hybrid)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 12 days ago

Job Summary

Own end-to-end experiential retail programs from site sourcing and deal negotiations to concept design and field execution, while managing budgets, vendors, and performance insights across multiple activation sites.

Job Description

Responsibilities

  • Site Sourcing & Deal Negotiation
  • •Identify and cultivate relationships with landlords, retail partners, campuses, hotels, and event venues for short-term and seasonal activations.
  • •Lead negotiations on short-term leases, licenses, and pop-in agreements — terms, rent structure, build-out allowances, and exit provisions.
  • •Evaluate prospective locations against foot traffic, demographics, seasonality, and brand fit; build the business case for each opportunity.
  • •Maintain a pipeline and calendar of activations across markets, balancing lead time, capital, and staffing capacity.
  • Concept, Design & Visual Merchandising
  • •Partner with creative, marketing, and merchandising teams to concept each activation's look, feel, and product story, tailored to the venue and audience.
  • •Brief and manage third-party designers, fabricators, and vendors to bring concepts to life within budget and timeline.
  • •Ensure every activation reflects Roller Rabbit's brand aesthetic and visual merchandising standards.
  • Build-Out & Field Execution

Requirements

  • 8+ years of experience in experiential retail, pop-up/activation management, retail operations, or a related field, with a track record of owning projects end-to-end.
  • Demonstrated success negotiating short-term leases, licenses, or venue agreements with landlords and partners.
  • Strong eye for visual merchandising, retail design, and brand storytelling in physical space.
  • Hands-on experience managing construction, fabrication, or build-out vendors and general contractors.
  • Excellent budget management skills, with comfort building, tracking, and reporting on project-level P&Ls.
  • A flexible, get-it-done operating style — comfortable both in strategic partner conversations and on-site during a bump-in at 6am.
  • Willingness and ability to travel frequently to activation sites, campuses, and store locations.

Preferred

  • Fashion, lifestyle, or specialty retail experience strongly preferred.
Roller Rabbit logo

Roller Rabbit

3.7 Glassdoor

Roller Rabbit was inspired by a fable of a magical rabbit that Roberta found on a piece of discarded fabric in India. Launched in 2003, with a collection of colorful hand block printed kurtas, the resort-inspired line has evolved into a lifestyle brand offering a plethora of products which include clothing for men, women, and children, as well as accessories and home furnishings.Roller Rabbit immerses customers in a delightful world of colors, prints and textures. Each store offers a range of hand block printed pieces by artisans in India. Other wildly popular prints include monkeys, elephants and fish which capture Roberta’s love for children and complete the signature whimsical spirit that has become synonymous with the brand.

Founded in 1996
New York, New York, USA
57 employees (13 in marketing)
78% recommend to a friend

Salaries

Posted range

$120K/yr – $150K/yr

Taken straight from the job posting.

See all Roller Rabbit salaries

Marketing Team

Marketing Team Size
9 (16% of company)
Median Career Experience
6 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
256.2K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
29.6%
Direct
60.8%
Referral
3.9%
Social
4.8%
Paid
0.8%

Headcount Trend

Current headcount: ~57
Roller Rabbit logo

Experiential Retail Director

Roller Rabbit · New York City, NY · Hybrid