Responsibilities

• Plan, develop, and execute integrated experiential marketing programs that support First American's corporate brand and business divisions, including customer events, trade shows, sponsorships, executive meetings, incentive programs, and brand activations.
• Own end-to-end event planning and execution, ensuring exceptional attendee experiences while delivering measurable business outcomes.
• Source, negotiate, and manage relationships with venues, production partners, agencies, and event vendors to maximize quality, service, and cost efficiencies.
• Develop and manage event budgets, forecasts, and financial reconciliation while identifying opportunities for cost savings and operational efficiencies.
• Partner closely with Marketing, Sales, Communications, Product, and business leaders to develop experiential strategies that support organizational objectives and pipeline growth.
• Manage event timelines, project plans, and cross-functional workback schedules to ensure flawless execution across multiple simultaneous initiatives.
• Measure, analyze, and report event performance using key metrics including attendee engagement, lead generation, pipeline contribution, satisfaction scores, and ROI.
• Identify opportunities to introduce new event technologies, creative concepts, and innovative attendee engagement strategies that elevate the First American brand.
• Ensure brand consistency across all experiential touchpoints while maintaining a premium customer experience.
• Support continuous improvement by documenting best practices, optimizing processes, and developing scalable event planning standards.

Requirements

• 3–5 years of experience in experiential marketing, event marketing, corporate events, or integrated marketing.
• Bachelor's Degree or higher, preferably in Marketing, Communications, Hospitality, Business, or related field.
• Demonstrated experience managing multiple complex events simultaneously from concept through execution.
• Proven experience sourcing and negotiating with venues, agencies, production companies, and vendors.
• Strong experience managing budgets, financial forecasting, contract review, and event reconciliation.
• Dedicated experience owning business outcomes for Marketing and demonstrated success in driving initiatives that achieve measurable results.
• Excellent project management, organizational, and communication skills.
• Strong collaboration skills with the ability to influence cross-functional stakeholders.
• Adaptability and comfort working within a fast-paced environment with changing priorities.
• Creativity, innovation, and a passion for creating memorable customer experiences.

Benefits

• First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.