Responsibilities

• Translate business and technical requirements into scalable marketing technology solutions, balancing constraints, performance, and long-term extensibility.
• Develop, troubleshoot, and optimize marketing workflows using Python, C#, Java, JavaScript, and HTML/CSS to support custom automations, integrations, data transformations, and email rendering needs.
• Build and QA complex email templates and dynamic content modules across platforms using coding best practices and accessibility standards.
• Support rollout, onboarding, and adoption of new marketing technology platforms, features, and releases—turning platform innovation into practical improvements in campaign execution.
• Configure, enhance, and maintain marketing automation and content systems, including: Adobe Experience Manager for content and experience delivery; Adobe Campaign Standard for multi-channel campaign activation; Salesforce Marketing Cloud or similar MAP/ESP solutions
• Evaluate existing systems, identify gaps, form recommendations for enhancements, and translate business needs into clear, actionable technical requirements.
• Serve as a consultant on campaign strategies offering thoughtful design and configuration scenarios—supporting dynamic personalization, segmentation logic, data schema mapping, and workflow automation.
• Ensure every campaign includes proper tracking, measurability, instrumentation, and operational governance.
• Partner closely with engineering teams, campaign managers, data partners, and platform owners to align system capabilities with marketing needs.
• Lead triage and planning sessions to break down technical requirements, surface dependencies, and guide delivery teams.
• Train, mentor, and support marketing technologists and vendor teams on tools, templates, best practices, and scaling patterns.
• Stay up to date on marketing technology trends, AI-driven automation capabilities, engineering practices, and industry standards.
• Identify and implement opportunities to streamline processes, reduce operational friction, and improve campaign production speed and quality.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 2+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
• Experience in B2B marketing—designing, building, and executing marketing campaigns; post‑sales relationship marketing a plus.
• Hands-on experience with marketing automation systems (Adobe, SFMC, Marketo, or equivalent).
• Advanced Microsoft Excel skills (index/match, xlookup, pivoting, data modeling).
• Working proficiency with Python, C#, HTML/CSS, Java, JavaScript, or similar languages used to support marketing workflows, integrations, and email development.
• Five or more years of hands-on experience with Adobe ecosystem technologies (ACS, AEM).
• Experience building modular email templates, interactive components, and dynamic personalization in enterprise ESPs.
• Familiarity with APIs, ETL processes, CDPs, or data pipelines supporting marketing systems.
• Adobe ACS or AEM certification or equivalent platform credentials.

Preferred

• Experience in B2B marketing—designing, building, and executing marketing campaigns; post‑sales relationship marketing a plus.
• Hands-on experience with marketing automation systems (Adobe, SFMC, Marketo, or equivalent).
• Advanced Microsoft Excel skills (index/match, xlookup, pivoting, data modeling).
• Working proficiency with Python, C#, HTML/CSS, Java, JavaScript, or similar languages used to support marketing workflows, integrations, and email development.
• Five or more years of hands-on experience with Adobe ecosystem technologies (ACS, AEM).
• Experience building modular email templates, interactive components, and dynamic personalization in enterprise ESPs.
• Familiarity with APIs, ETL processes, CDPs, or data pipelines supporting marketing systems.
• Adobe ACS or AEM certification or equivalent platform credentials.