Responsibilities

• Manage and develop a high-performing bench of producers and editors who can independently deliver platform-native, revenue-driving content at scale.
• Create new content formats, franchises, and discovery buckets consistently reaching new audiences and driving engagement, advertiser interest, and repeat sponsorship opportunities.
• Identify new and emerging platform opportunities for KCL that ultimately expand and diversify our audience while driving revenue growth.
• Develop and execute platform-native storytelling that thrives across emerging and established channels, including TikTok, Instagram, YouTube Shorts, Pinterest, WhatsApp, and Marco Polo, with each channel optimized for how audiences naturally consume content.
• Oversee and improve upon sponsored editorial, social video, and integrated campaigns that feel organic to the KCL voice while delivering measurable partner value.
• Identify and own opportunities for webinars, podcasts, and new media initiatives to become scalable sponsorship vehicles with strong audience retention and repeat advertiser investment.
• Develop and oversee scripts, creative concepts, and storytelling that consistently balances brand authenticity, performance metrics, and shopper trust.
• Oversee and execute sponsored campaigns that move seamlessly from concept through execution with strong client satisfaction, performance delivery, and minimal operational friction.
• Consistently present, collaborate, and execute on creative ideas and input that strengthen both proactive and reactive RFP responses, increasing win rates and expanding revenue opportunities.
• Track campaign performance insights that feed continuous improvement-creating smarter repeatable playbooks.

Requirements

• 10+ years in content or development leadership at a digital publisher, social commerce platform, or high-volume media company with experience managing multifunctional remote teams.
• Deep experience developing discovery-first content strategies across platforms such as TikTok, Instagram, YouTube Shorts, and Pinterest, with a strong understanding of what drives audience growth, engagement, and monetization.
• Proven track record building scalable sponsored content programs, repeatable franchises, or branded editorial series that balance advertiser goals with audience trust and editorial integrity.
• Demonstrated ability to lead producers, editors, and cross-functional creative teams while establishing workflows that increase velocity, quality, and clarity in fast-paced environments.
• Strong commercial instincts with experience collaborating closely with sales, marketing, and partnerships teams to turn creative concepts into revenue-generating opportunities.
• Equal parts strategic thinker and hands-on operator — comfortable developing big-picture content visions while also guiding execution, reviewing creative, and optimizing performance through data and audience insights.

Preferred

• Own the Outcome (Accountability): You solve problems collaboratively and relentlessly until a shared solution is reached.
• Drive the Momentum (Initiative): You step up, lead the charge, and keep work moving forward—especially in the face of friction.
• Prioritize Wisely (Judgment): You use data and sound judgment to know when to accelerate, adapt, or pause for the greatest impact.
• Stop the Swirl (Leadership): You don’t wait for alignment—you create it by guiding conversations out of spin and into action.
• Clear Is Kind (Candor): You give feedback with honesty and empathy, knowing that real growth starts with real talk.
• Generous by Default (Collectivism): You go the extra mile for your teammates, our shoppers, and our partners—because that’s who you are.

Benefits

• 💻 Home Office Perks – We set you up for success with a company-provided laptop, a $450 home office stipend, and monthly reimbursements for internet and phone.
• 🌴 Time to Recharge – Enjoy 10 company holidays, a floating holiday, flexible PTO (or accrued PTO for select content roles), and a sabbatical every 5 years.
• ❤️ Health & Wellness – Choose from three insurance plans, with KCL covering 100% of medical and dental premiums (excluding the PPO buy-up). We also offer vision, life insurance, FSA, HSA contributions, fertility benefits, and an Employee Assistance Program.
• 💰 Financial & Retirement Benefits – A 401(k) with a 4% company match, multiple bonus opportunities, and professional development perks like certification reimbursement and public speaking bonuses.
• 👶 Family & Leave – Generous parental leave (12 weeks for carrying parents, 8 weeks for non-carrying), extended caregiver leave, and even time off if you’re cast on Survivor !
• 💡 Community & Culture – Regular team check-ins, company-wide meetings, and a commitment to giving back through our KCL Foundation and service initiatives.