Executive Director, Product Marketing Strategy Director

New York, USA (On-site)

$171K/yr – $260K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive acquisitions strategy and ownership for Chase flagship cards with cross-functional performance leadership.

  • Own acquisitions performance across channels and funnel with data-driven optimization.
  • Must-have: 10+ years in marketing/acquisitions with 3–5 years leading teams.
  • Standout: Cross-functional leadership across marketing, analytics, risk, product, and finance.

Job Description

Responsibilities

  • Drive acquisitions strategy for Sapphire Reserve and Preferred Chase flagship cards
  • Own acquisitions performance across the channels and the funnel incl. underlying drivers, proactively partner with Acquisitions Center of Excellence across Owned/Paid channels
  • Proactively partner with designated owners in Consumer Bank / Branches
  • Own offer calendar, premium & acquisitions unit economics, in partnership with Finance and Analytics
  • Lead thinking on high priority projects in acquisitions, connecting the dots to higher funnel
  • Deeply understand performance at the point of conversion and across acquisitions channels
  • Be responsible for best practices and approvals of acquisitions content across landing pages and in other placements
  • Lead competitive analyses and run market tests on the ongoing basis
  • Own investment forecasts and risk strategy management, proactively engaging Risk partners
  • Owns acquisition OKRs and levers to achieve those goals

Requirements

  • 10+ years of experience in experience in a combination of marketing incl. acquisitions marketing, management consulting, or similar roles, including 3-5 years of experience leading teams
  • Proven ability to structure and scope complex problems and apply a range of analytical tools to develop solutions
  • Strong analytical mindset; experienced in interpreting data and translating insights into strategy
  • Proven record of delivering results; ability to collaborate with key stakeholders in marketing, brand, analytics, risk, legal, product, and finance
  • Strong interpersonal, presentation and influencing skills – ability to collaborate and build relationships with colleagues at all levels and achieve goals without direct control over resources
  • Ability to communicate effectively and confidently and to work well in cross-functional teams
  • Track record demonstrating high level of personal initiative, setting and achieving challenging goals, and demonstrating entrepreneurial leadership
  • Proactive, action-oriented, and results-driven; able to prioritize and manage multiple complex initiatives simultaneously
  • Comfortable working in an agile environment with competing priorities and openness to an environment of active developmental feedback from peers and managers
  • Advanced MS Excel and PowerPoint skills

Preferred

  • MBA preferred
  • Financial Services experience preferred

Benefits

  • We offer a range of benefits and programs to meet employee needs, based on eligibility.
  • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
  • Additional details about total compensation and benefits will be provided during the hiring process.
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JPMorganChase

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With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA
219K employees (4,490 in marketing)
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