Executive Director, Media Intelligence Lead at Omnicom Media US OMD | Los Angeles, CA | $150K/yr – $250K/yr

Executive Director, Media Intelligence Lead

Los Angeles, CA (Hybrid)

$150K/yr – $250K/yrDirector/Executive13+ years expFull time

Posted 2 months ago

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Job Summary

Own the high impact data science and audience strategy for a portfolio of clients, turning analytics into growth by owning data strategy, measurement, and advanced advertising insights.

Marketing Sciences ownership: lead full pipeline from data needs to monetizable insights and audience solutions.
Client advisory: translate data capabilities into strategic opportunities and growth plans for senior client leads.
Team and offerings: mentor, recruit and build playbooks to standardize delivery and revenue growth across the practice.

Job Description

Responsibilities

Set the vision, strategy and roadmap to deliver marketing sciences solutions for a portfolio of clients.
Defining and executing the data strategy to maximize value from 1st, 2nd and 3rd party data through integration and augmentation.
Develop relationships with clients by providing strategic advisory on how data and analytics unlock opportunities.
Encourage creative use of data to solve business challenges and support client growth in alignment with Planning and Investment teams.
Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
Develop best in class audience solutions in collaboration with Planning and Investment teams.
Become a trusted advisor to client leads on audience strategy, measurement, and advanced analytics.
Partner with Planning and Investment teams on annual budgets, media plan development and ongoing optimization.
Share POVs on industry changes in data and analytics, and future data solutions like clean rooms and attention measurement.
Lead and mentor direct reports, coach colleagues, recruit new talent and build capabilities.

Requirements

Industry Knowledge in marketing analytics and data including 1st and 3rd party data solutions, data lakes, data clean rooms, and aggregated/user-level data.
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting and ROI development.
Expertise in audience-based marketing and data-driven advertising.
Analytic problem-solving skills to clarify strategic and operational issues related to data and analytics.
Proven leadership and strong client relationship experience.
Stellar communication and presentation skills to translate solutions into marketing programs.
Ability to train and coach colleagues, with organization, detailing, writing, presenting and project management skills.
Comfortable working in ambiguous situations.
Passionate about driving change by adopting emerging technologies in advertising.
A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.