Responsibilities

• In collaboration with the College’s third-party marketing agency (OHO), direct integrated marketing plans and drive marketing strategies to meet college goals of increasing enrollment and revenue across all college divisions and functional areas and position the college as a market leader in the communities it serves.
• Employ a range of cost-effective, targeted, measurable and appropriately integrated marketing programs and tools to achieve institutional goals. These may include web and digital media, direct mail, advertising, database management, events, displays brochures, flyers and other relevant material.
• Edit materials in accordance with specific customer or market requirements.
• Measure and evaluate marketing efforts and prioritize investments, providing reports and recommendations to the Chief Marketing and Communications Officer.
• Direct the planning and development of College advertising, including content, design, editing, distribution and evaluation.
• Direct, lead and inspire an exceptional marketing team by setting high standards and demanding superior customer service. Lead marketing processes ensuring efficiency and effectiveness.
• Manage daily activities with marketing agencies and vendors.
• Plan and administer the college marketing budget.
• Direct the management and maintenance of the College website, ensuring content accuracy, user experience, accessibility compliance, and alignment with branding and engagement goals. Provide direction and supervision to web staff.
• Remain current on industry trends related to marketing, search engine optimization and management, advertising, email, text, banners, landing pages, linking strategies, tracking tools, social media, geo-fencing, and other emerging approaches.

Requirements

• Bachelor’s degree in Business, Communications, Marketing or Advertising
• Master’s degree preferred
• Equivalent of ten (10) years’ of progressively responsible marketing work experience
• Equivalent of five (5) years’ successful management experience, including leading and supporting a results driven team (in a related field is preferred)
• A professional who demonstrates exceptional vision, creativity and skill in the area of marketing
• Broad based experience in all facets of marketing and web including strategic planning and market research; program/product planning; promotions; customer relations; creative development, marketing communications and social media and digital communications
• Proven management experience with the ability to plan, design and lead others in the development of marketing initiatives
• Project management experience, with the ability to manage multiple projects and programs on time and within budget
• Demonstrates initiative in researching, learning and incorporating new or improved marketing methods and techniques
• Ability to work collaboratively with college leadership including those in the instructional, student services and college advancement areas

Preferred

• Experience collaborating with third-party marketing agencies
• Experience managing marketing budgets

Benefits

• An inclusive, welcoming environment for our students, faculty & staff
• Generous Paid Time Off on top of 12 Paid Holidays
• Affordable & Comprehensive Health, Dental, Life & Vision Insurance
• 4:1 Employer Match for Retirement
• WCC Tuition paid for you AND your dependents
• Tuition reimbursement for colleges outside WCC