Executive Director, Marketing Science at Omnicom Media US OMD | New York, USA | $150K/yr – $240K/yr

Executive Director, Marketing Science

New York, USA (Hybrid)

$150K/yr – $240K/yrDirector/Executive13+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing sciences in a client-facing advisory role, owning data strategy and audience solutions to drive measurable opportunities across the portfolio.

Must-have: 13+ years of data/analytics experience in advertising with leadership.
Strong client advisory and cross-functional collaboration to turn data into business opportunities.
Standout: revenue ownership for Marketing Sciences and thought leadership on industry trends.

Job Description

Responsibilities

Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1 st , 2 nd and 3 rd party data through integration and augmentation.
Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
Develop best in class audience solutions, in collaboration with Planning and Investment teams.
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.

Requirements

Industry Knowledge in marketing analytics and data (1 st and 3 rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
Passionate about driving change by adopting emerging technologies in the advertising space
A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required