Executive Director, Marketing and Communications - Coles College of Business

Kennesaw, GA (On-site)

$127K/yr – $136K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own college-wide marketing, branding, and partnership initiatives with staff leadership to boost awareness and revenue across departments.

  • Own development and execution of marketing, brand, and partner programs across the college.
  • Must-have: Eight years in Marketing/Communications with at least five in a managerial role.
  • Standout: Leadership of large-scale branding projects and cross-unit collaboration.

Job Description

Responsibilities

  • Oversees and facilitates partnerships and alliances to further the branding and awareness of the college and its programs and research
  • Coordinates the relationships between partners and units within the college
  • Develops partnership strategy and effective implementation in the college
  • Leads marketing strategy, campaign execution and analysis
  • Manages all marketing activities to ensure brand consistency and effectiveness
  • Leads and supervises the assigned staff, responsible for performance management and position evaluations and ensures effective collaboration within the division and assigned departments

Requirements

  • Bachelor's degree from an accredited institution of higher education in a related field
  • Eight (8) years of related work experience in Marketing, Communications or Public Relations or related field including at least five (5) in a managerial or supervisory role.

Preferred

  • MBA preferred
  • Previous experience in higher education

Benefits

  • Comprehensive benefits to include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options and much more!
Kennesaw State University logo

Kennesaw State University

A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 51,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university's vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.

Founded in 1963
Kennesaw, Georgia, USA
7.7K employees (332 in marketing)

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$225.5K
Traffic Source Mix
Search
32.5%
Direct
42.1%
Referral
24.2%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size
199 (3% of company)

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