Responsibilities

• Brand Strategy & Positioning: Define and evolve the CVS Health brand strategy, positioning, and architecture, ensuring alignment with enterprise objectives and a differentiated presence in the healthcare marketplace.
• Identity Leadership: Develop, own and steward the CVS Health identity system (visual, verbal, sonic), overseeing brand standards, guidelines, and governance to ensure consistency and integrity across channels and formats. Lead the development of new identity systems for new brands and initiatives.
• Team Management & Development: Build, lead, and develop a high-performing team of brand strategists and designers fostering a culture of curiosity, creativity, and strategic rigor.
• Stakeholder Collaboration: Partner closely with executive leadership and cross-functional teams
• Brand Storytelling: Champion the development of compelling, insight-driven brand narratives that connect emotionally with customers, members, and employees, reinforcing CVS Health's purpose and values.
• Brand Governance: Establish and enforce brand governance frameworks, quality standards, and review processes to protect brand equity and ensure adherence to identity guidelines enterprise-wide.
• Insights & Research: Leverage consumer research, competitive analysis, and market trends to continuously refine brand strategy and inform creative direction.
• Performance Measurement: Define KPIs for brand health and equity, developing reporting frameworks to monitor performance, surface insights, and guide strategic investment decisions.
• Innovation: Stay ahead of emerging brand trends, cultural shifts, and industry developments to keep CVS Health's brand identity fresh, relevant, and future-ready.

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or a related field; Master's degree or MBA preferred.
• 10+ years of progressive experience in brand strategy, brand identity, or integrated marketing roles; 5+ years in a leadership capacity.
• Proven track record of developing and stewarding enterprise-level brand identities for large, consumer-facing organizations.
• Deep expertise in brand architecture, identity systems, brand positioning, and storytelling.
• Strong strategic thinking skills with the ability to translate business goals into clear, differentiated, and actionable brand strategies.
• Excellent communication and presentation skills; able to influence and align senior stakeholders across all levels of the organization.
• Experience working with and managing external agency partners and creative resources.
• Strategic and/or creative leadership experience in top tier brand and design consultancies
• Experience overseeing launch and execution of enterprise brand programs and initiatives
• Healthcare, regulated industry, or large consumer brand experience a significant plus.

Benefits

• A dynamic and collaborative work environment where your creative vision makes a real and lasting impact.
• The opportunity to lead a critical function and shape the future of our brand – Fortune 5 company.
• Competitive salary with comprehensive benefits.
• Opportunities for professional growth, development, and creative leadership.
• A deep commitment to diversity, equity, and inclusion.
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments.