Executive Director, Digital Marketing & Growth at Dae Hair | USA | $180K/yr – $205K/yr

Dae Hair

Executive Director, Digital Marketing & Growth

USA (On-site)

$180K/yr – $205K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive full-funnel paid media, affiliate, and growth initiatives across Amazon 1P, Sephora, and DTC, while building CRM-driven retention and cross-functional alignment to grow revenue and optimize returns.

Growth ownership: convert brand campaigns into scaled paid distribution across social, video, search, and emerging platforms.
Channel discipline: optimize CAC, ROAS, LTV, and site experiences, linking paid media to landing pages and on-site conversion.
Team & collaboration: lead a small team and partner with Brand, Creative, and Finance to plan, forecast, and execute holistic digital strategies.

Job Description

Partner closely with agency to create and execute holistic paid media strategies to drive brand business goals, including performance, testing, optimization, and reporting
Own paid media and affiliate across awareness, acquisition, conversion, retention, and reengagement, ensuring alignment between Amazon 1P, Sephora.com, & DTC priorities
Lead paid media's role in driving awareness and cultural relevance, balancing upper- and lower-funnel investment to drive both brand equity and efficient growth
Build strategies that generate new demand and introduce the brand to new audiences leveraging paid social, YouTube, search, as well as new and emerging platforms
Translate brand campaigns, launches, and organic/social moments into scaled paid distribution
Analyze channel performance, attribution, CAC, ROAS, MER, LTV, and customer trends to inform investment decisions
Oversee paid content and creative strategy in partnership with brand, integrated marketing, and creative teams to ensure consistency across touchpoints, while optimizing for channel best practices
Ensure paid media traffic is directed to optimized landing experiences tailored to campaign objectives and audience intent

Oversee Amazon and DTC channel performance across budget, forecasting, reporting, operations, merchandising, and onsite experience
Drive revenue growth, advertising efficiency, assortment strategy, and content optimization
Monitor the competitive landscape and identify growth opportunities within digital channels, prioritizing Amazon and retailer.com
Partner cross-functionally with Brand/Product Marketing, Creative, and Integrated Marketing Communications on product launches, promotional strategy, CRM, and lifecycle marketing initiatives
Drive site optimization strategy focused on conversion, AOV, customer journey, and retention, ensuring best-in-class consumer experience across desktop and mobile
Continuously test and optimize key conversion drivers including PDPs, bundles, offers, and navigation
Ensure a seamless connection between paid media, landing pages, and on-site experience to maximize conversion and ensure cohesive customer journey

Operate digital channels with a full-business mindset across sales performance, profitability, KPIs, paid media, and budget allocation
Partner closely with retail sales team to support Sephora e-commerce growth strategies and ensure cross-channel alignment
Contribute to holistic digital marketing and media planning across Amazon, DTC, and key retail partners including Sephora
Collaborate with finance, sales, and marketing teams to ensure strong operational execution and visibility into business performance

Own CRM strategy including email, SMS, and retention programs holistically across Amazon and DTC channels
Develop customer journey strategies that drive engagement, repeat purchase behavior, loyalty, and customer lifetime value
Partner with Brand/Product Marketing & Integrated Marketing Communications teams to ensure cohesive messaging across all touchpoints
Monitor lifecycle performance metrics including retention, repeat rate, engagement, and LTV

Directly manage and develop two team members across digital marketing and ecommerce functions
Foster a high-performance, collaborative, and entrepreneurial team culture
Help build scalable processes, workflows, and capabilities to support continued business growth