Executive Creative Director leads the overall creative direction for Hackensack Meridian Health, owning brand strategy and ensuring digitally heavy output aligns with business goals while elevating the brand identity.

• Creative and Brand Strategy: Develop and implement a comprehensive creative strategy that aligns with business objectives and elevates the HMH brand to national prominence.
• Act as the primary brand guardian, ensuring all creative output is consistent with our brand identity, values, and voice across all channels, with a heavy emphasis on digital mediums.
• Provide senior creative direction on all marketing needs including logo and brand architecture design, collateral development, advertising campaigns, brand guidelines, digital creative needs, copywriting, content creation and more.
• Collaborate with internal/external partners on strategizing progress of creative functionalities, making relevant changes for competing with market standards, understanding threats from competitors, and developing future strategic plans.
• Assess consumer research findings related to brand creative and prepare a strategic path forward for distinctive work that sets HMH apart from competitors.
• Team Leadership and Development: Lead, mentor, and inspire a multi-disciplinary in-house creative team, fostering a culture of creativity, innovation, and collaboration.
• Guide the professional development of team members, providing opportunities for growth and nurturing a positive and inclusive work environment where great ideas are born and can thrive.
• Campaign Development and Execution: Oversee the entire creative process from concept to completion for all advertising and marketing campaigns. This includes directing brainstorming sessions, developing creative concepts, and ensuring the timely delivery of high-quality work.
• Balance art and ownability with business objectives and meeting KPI to drive growth at a brand and service line level. Proactively pitch new ideas and campaigns in support of marketing plans.