Event Strategy Lead (Healthcare) at Jack Morton Worldwide | Dayton, NJ

Jack Morton Worldwide

Event Strategy Lead (Healthcare)

Dayton, NJ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive healthcare congress experiences by translating medical objectives into strategic, insight-led experiences across omnichannel touchpoints.

Must-have: 5–8+ years in agency strategy with healthcare congress or HCP programs.
Standout: Translate objectives into audience journeys and experience frameworks.
Standout: Cross-functional partnerships with Creative, Account, Production, Digital, and Analytics.

Job Description

Responsibilities

Develop insight-led strategies for healthcare congresses, HCP engagement programs, and integrated brand experiences.
Translate scientific, medical, and business objectives into clear strategic direction for experience design, content, and engagement priorities.
Apply deep understanding of congress dynamics—audience behavior, attention patterns, and decision-making—to craft meaningful experiences.
Support portfolio- and program-level planning across multiple congresses, brands, or regions.
Lead development of strategy deliverables including audience insights, personas, journeys, experience principles, and messaging frameworks.
Use qualitative and quantitative research to inform creative and experiential decisions.
Ensure all strategy aligns with healthcare realities, regulatory considerations, and brand objectives.
Partner with Creative, Account, Production, Digital, and Measurement teams throughout project lifecycles.
Brief creative teams with insight, strategy, and experience direction.
Participate in ideation sessions to shape on-strategy, on-brand, and executable ideas.

Requirements

5–8+ years of strategy, planning, or related experience in an agency environment.
Direct experience supporting healthcare congresses or HCP engagement programs.
Skilled in delivering strategic outputs such as briefs, journeys, and experience frameworks.
Exposure to measurement, analytics, or performance reporting in experiential or omnichannel programs.
Strong written, verbal, and presentation skills.
Self-motivated, detail-oriented, and collaborative.

Jack Morton Worldwide

We’re a global agency focused on building experience brands. We’re best known for event & experiential marketing, integrated campaigns, digital & content marketing, sponsorship marketing and employee engagement. We also have special expertise with experiential technology, trade shows & exhibits, healthcare experiences and broadcast design. Yep, we’re multi-channel, multi-discipline and just plain multi-talented. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). Follow us on:• Instagram: https://www.instagram.com/jackmorton/• Facebook: http://www.facebook.com/jackmortonworldwide• Twitter: http://twitter.com/jackmortonCulture & careers:http://www.jackmorton.com/culture-careers

Founded in 1939

Boston, Massachusetts, USA

1.1K employees (468 in marketing)

www.jackmorton.com