Event Marketing Manager at HYH America | Irvine, CA | $80K/yr – $120K/yr

Event Marketing Manager

Irvine, CA (On-site)

$80K/yr – $120K/yrMid Level7+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Lead end-to-end event strategy and execution for HYH America, delivering immersive brand experiences tied to product launches and commercial goals.

Own the full event lifecycle from concept and scheduling to on-site delivery and post-event insights.
Must-have: 7+ years in Event Management or Experiential Marketing with hands-on execution.
Standout: Strong ROI tracking and KPI-driven optimization for large-scale consumer experiences.

Define and lead event and experiential marketing strategy aligned with brand, product, and commercial objectives
Clearly articulate the purpose, role, and expected impact of each event
Identify and prioritize opportunities across consumer events, performances, trade shows, and retail activations
Develop annual event roadmap, planning cadence, and execution calendar
Establish clear KPIs and success metrics for all events
Define and manage event budgets with ROI accountability
Develop frameworks to measure brand impact, consumer engagement, sales and conversion impact
Deliver post-event analysis and actionable insights
Continuously optimize event strategy based on performance
Own full lifecycle of events, including concept development, scheduling and timeline management

Bachelor's degree or higher in Marketing, Business, Communications, or a related field
7+ years of experience in Event Management, Experiential Marketing, or Brand Marketing
Proven track record leading both the strategy and hands-on execution of events end-to-end
Strong experience managing large-scale events, performances, or stage-based productions
Strong strategic thinking with the ability to define the "why" behind each event and tie it to business objectives
Proven ability to plan, execute, and optimize events with clear ROI accountability
Strong project management skills with the ability to manage multiple events and timelines simultaneously
Ability to manage complex logistics and coordinate effectively across cross-functional teams
Deep understanding of consumer engagement principles and experiential marketing design

Background in CPG, food & beverage, or consumer lifestyle brands
Experience producing large-scale consumer events, live performances, and booth activations
Experience designing immersive consumer experiences
Experience working with agencies, production vendors, and talent management
Familiarity with K-pop, Korean culture, or culturally driven consumer engagement is a strong plus
Fluency in Korean preferred but not required

HYH America offers a competitive benefits package, including company-paid medical coverage (100% of employee premiums, with 20% employer contribution for eligible dependents), 12 days of accrued PTO per year, and 11 company-designated paid holidays.