Manager, Events & Sponsorships
Publicis Health Media
New York City, NY (On-site)
$61K/yr - $94K/yrAgencyFull-timeManager3+ years exp.
9 hrs ago
Event Marketing Manager
Irvine, CA (On-site)
$80K/yr – $120K/yrMid Level7+ years expFull time
Posted 5 months ago
Job Summary
Lead end-to-end event strategy and execution for HYH America, delivering immersive brand experiences tied to product launches and commercial goals.
- Own the full event lifecycle from concept and scheduling to on-site delivery and post-event insights.
- Must-have: 7+ years in Event Management or Experiential Marketing with hands-on execution.
- Standout: Strong ROI tracking and KPI-driven optimization for large-scale consumer experiences.
Job Description
Responsibilities
- Define and lead event and experiential marketing strategy aligned with brand, product, and commercial objectives
- Clearly articulate the purpose, role, and expected impact of each event
- Identify and prioritize opportunities across consumer events, performances, trade shows, and retail activations
- Develop annual event roadmap, planning cadence, and execution calendar
- Establish clear KPIs and success metrics for all events
- Define and manage event budgets with ROI accountability
- Develop frameworks to measure brand impact, consumer engagement, sales and conversion impact
- Deliver post-event analysis and actionable insights
- Continuously optimize event strategy based on performance
- Own full lifecycle of events, including concept development, scheduling and timeline management
Requirements
- Bachelor's degree or higher in Marketing, Business, Communications, or a related field
- 7+ years of experience in Event Management, Experiential Marketing, or Brand Marketing
- Proven track record leading both the strategy and hands-on execution of events end-to-end
- Strong experience managing large-scale events, performances, or stage-based productions
- Strong strategic thinking with the ability to define the "why" behind each event and tie it to business objectives
- Proven ability to plan, execute, and optimize events with clear ROI accountability
- Strong project management skills with the ability to manage multiple events and timelines simultaneously
- Ability to manage complex logistics and coordinate effectively across cross-functional teams
- Deep understanding of consumer engagement principles and experiential marketing design
Preferred
- Background in CPG, food & beverage, or consumer lifestyle brands
- Experience producing large-scale consumer events, live performances, and booth activations
- Experience designing immersive consumer experiences
- Experience working with agencies, production vendors, and talent management
- Familiarity with K-pop, Korean culture, or culturally driven consumer engagement is a strong plus
- Fluency in Korean preferred but not required
Benefits
- HYH America offers a competitive benefits package, including company-paid medical coverage (100% of employee premiums, with 20% employer contribution for eligible dependents), 12 days of accrued PTO per year, and 11 company-designated paid holidays.
HYH America
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Salaries
Posted range
$80K/yr – $120K/yr
Taken straight from the job posting.
The middle of this range ($100K) is in line with the median base salary for Event Marketing Manager roles in the United States ($101K).
Event Marketing Manager median pay in the United States
$102K/yrMost earn $88K to $129K. Based on 58 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
1 (7% of company)
Traffic Signals
Monthly Visitors
2.1K
Traffic Source Mix
Search
39.8%
Direct
36.7%
Referral
13.3%
Social
6.7%
Paid
1.9%
Headcount Trend
Current headcount: ~19
Links
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