Responsibilities

• A natural storyteller with excellent writing skills
• Comfortable taking macro messages and narratives and breaking them down into smaller, digestible topics.
• Experience building a cohesive content program from scratch and shepherding it from ideation to execution.
• Work closely with speakers to help craft their talks and presentations based on specific event goals/messages
• A creative mind who likes bringing new ideas to existing projects and pushing teams to try new things.
• Comfortable getting deep into a business line to understand wins, pain points, and opportunities that inform the overall content strategy and individual remarks.
• The ADX team supports a large portfolio of internal and partner events ranging from 50-4,000 attendees. As a content strategist, you’ll build online and offline content experiences that educate, motivate, and connect our audience to one another and to Amazon.
• This individual will own the end-to-end development and execution of the event content strategy.
• During the ideation phase, the strategist will work across business lines to understand the core narratives and any announcements that ladder back to the macro themes.
• The content strategy for each event will be brought together in a comprehensive plan showcasing the overall run of show, individual story lines for each speaker, and all-encompassing content messages.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• Health insurance (medical, dental, vision, prescription)
• Basic Life & AD&D insurance and option for Supplemental life plans
• EAP, Mental Health Support, Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off, and parental leave