Enterprise Marketing Director

USA (Remote)

$140K/yr – $190K/yrSenior Level10+ years expOther

Posted 4 days ago

Job Summary

Own the enterprise storytelling and narrative execution across campaigns, analyst relations, governance, and executive-facing work, shaping category strategy and coordinating cross-functional teams.

  • Own and drive enterprise narrative across campaigns
  • Synthesize competitive insights into messaging and category strategy

Job Description

Responsibilities

  • 25% Enterprise narrative ownership. Maintain and execute campaigns derived from Cotiviti's enterprise messaging framework, category story, and narrative hierarchy, ensuring consistency across executive, sales, and marketing communications.
  • 20% Analyst relations. Develop briefing presentations to support the ongoing relationship with industry analysts (e.g., Gartner, KLAS); educate the GTM team on analyst findings and maintain accurate repository of enterprise stats and KPIs that quantify the VOM assessment of our portfolio.
  • 15% Cross-functional governance. Partner with Brand, Communications, Events, and Product Marketing leads to ensure portfolio-level messaging stays connected to the enterprise narrative.
  • 15% Competitive and win/loss synthesis. Translate competitive intelligence and win/loss findings from the Market & Competitive Intelligence function into narrative, messaging, and category-strategy implications — this role synthesizes signal into story rather than owning the underlying research program.
  • 10% Executive support. Prepare executive talk tracks, briefing materials, and category-strategy input for board meetings, investor conversations, and other high-visibility moments, in partnership with and at times in support of the SVP.
  • 10% CAB and advisory-board orchestration. Own agenda and content for the customer and executive advisory board program, partnering with Events on production and logistics.
  • 5% AI-assisted narrative development. Applies AI-assisted tools for narrative drafting, analyst-brief synthesis, and competitive-signal research; establishes guardrails for AI-assisted work on externally visible content and tracks its impact on narrative velocity and quality.
  • Hire, develop, coach, lead and retain top-tier talent, with a focus on building and improving a team and culture that is able to assist in employing best in class practices to support and drive high levels of internal and external customer satisfaction.
  • Complete all responsibilities as outlined in the annual performance review and/or goal setting.
  • Complete all special projects and other duties as assigned.

Requirements

  • Bachelor's degree in marketing, communications, business, or a related field; MBA a plus.
  • Minimum 10 years of experience in corporate marketing, communications, or product marketing, with direct experience owning narrative or messaging at an enterprise or category level.
  • Demonstrated experience working directly with industry analysts (e.g., Gartner, KLAS) and preparing executive-level briefing materials.
  • Exceptional written and verbal storytelling skills; ability to translate complex, cross-portfolio capabilities into a coherent category narrative.
  • Comfort operating without a single assigned product or portfolio — this role's scope is defined by the enterprise story, not a solution area.
  • Ability to travel for in-person conferences, analyst briefings, and executive events, approximately 15%.

Benefits

  • medical, dental, vision, disability, and life insurance coverage
  • 401(k) savings plans
  • paid family leave
  • 9 paid holidays per year
  • 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti
  • For information about our benefits package, please refer to our Careers page.
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Cotiviti

3.6 Glassdoor

Cotiviti enables healthcare organizations to deliver better care at lower cost through advanced technology and data analytics that improve the quality and sustainability of healthcare in the United States. Cotiviti’s solutions increase transparency and collaboration between payers and providers while empowering them to reduce medical and administrative costs, enable better health, improve claims payment efficiency, streamline operations, drive interoperability, and advance value-based care. Its customers serve the majority of U.S. healthcare consumers, providing coverage and care for over 300 million members and patients. Additionally, Cotiviti offers data management and recovery audit services to the retail sector to improve business outcomes. For more information, visit www.cotiviti.com.

Founded in 1979
South Jordan, Utah, USA
7.5K employees (126 in marketing)
71% recommend to a friend
81% CEO approval

Salaries

Posted range

$140K/yr – $190K/yr

Taken straight from the job posting.

See all Cotiviti salaries

Marketing Team

Marketing Team Size
74 (1% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Feb 2024
    Private Equity

Traffic Signals

Monthly Visitors
35.7K
Traffic Source Mix
Search
35%
Direct
53.6%
Referral
9.7%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~7.5K

Recent News

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Enterprise Marketing Director

Cotiviti · USA · Remote