Responsibilities

• The responsibilities of this role are divided into two areas, with ABM as the primary focus:
• Outbound ABM & Campaigns (Primary Focus)
• - Own the strategy and execution of targeted Account-Based Marketing (ABM) activities to achieve sales lead generation targets.
• - Use AI SDR toolsets and other prospecting technology across email, LinkedIn, and prospect research for CRM enrichment to orchestrate automated outbound marketing campaigns.
• - Execute intent signal advertising and outbound strategies, guiding a team of SDRs and supporting 3+ enterprise account executives.
• - Build and manage target account lists, leveraging intent data and account scoring to prioritize outreach.
• - Sales Enablement: Equip the Sales team with relevant and persuasive collateral designed to convert leads from ABM target accounts.
• - Support the company's strategic global markets teams with region-specific and language-optimized content and campaigns, as needed.
• - Track, analyze, and report on campaign performance with clear, summarized insights for the marketing and sales leadership.
• Events and Conferences (Supporting Role)

Requirements

• Minimum of 6+ years of marketing experience, with a strong focus on ABM, demand generation, and B2B SaaS lead generation.
• Demonstrated success in building and executing Account-Based Marketing programs, including 1:1 and 1:few ABM strategies.
• Experience with field events and conferences is a plus, though not the primary requirement.
• A highly analytical and results-driven approach, with experience in campaign performance analysis and delivering clear, summarized insights.
• Expertise in cross-functional collaboration, particularly with Sales and Marketing teams, to deliver on revenue goals and customer acquisition priorities.
• Proficiency in AI automation for go-to-market programs and campaigns is required. Demonstrated experience with agentic AI for GTM is expected.
• Proficiency in key MarTech and Sales Tech is expected: including HubSpot, Clay, Instantly, ZoomInfo, PhantomBuster, or similar tools.
• Experience with hands-on execution on LinkedIn Ads, Sales Navigator and 6sense/Demandbase or a similar ABM advertising tool is expected.
• Exceptional organizational skills, excellent English verbal and written communication, and the ability to operate in a fast-moving, rapidly changing environment.
• Strong understanding of the human resources, IT, business process outsourcing, financial services, or AI model training industries is preferred.