Responsibilities

• Own end-to-end planning and execution of the global field event portfolio, including trade shows, regional summits, owned events, executive dinners, roundtables, workshops, third-party sponsorships, and co-sponsored partner activations, managing vendors, budgets, and timelines for each.
• Build a cohesive pre-event, at-event, and post-event motion for every program, with a guest-first approach that brings our brand and product to life for customers and prospects.
• Treat every event as a pipeline-generating engine: set clear goals, maximize registration-to-attendance conversion, build targeted invite lists with sales, and own the follow-up motion that converts engagement into meetings and opportunities.
• Partner closely with regional sales leaders, SDRs, and partner managers to align programs to territory priorities, target account lists, and pipeline goals; run or closely support ABM programs tied to event activity.
• Coordinate with channel and alliance partners on co-marketing programs and joint events.
• Develop promotional materials and messaging for each event in partnership with product marketing, creative, and demand generation, ensuring awareness and sales execution.
• Manage the global field marketing budget and report on program performance (pipeline sourced and influenced, cost per opportunity, event ROI), using the data to double down on what works.

Requirements

• 5+ years of field or event marketing experience in B2B SaaS, with a track record of running programs that generate real pipeline, from large trade shows to intimate executive dinners.
• Strong cross-functional collaborator, comfortable working with sales leadership, SDRs, customer success, partnerships, creative, content, product marketing, and executive stakeholders.
• Experience running or closely supporting ABM programs in coordination with sales on target accounts.
• Strong project management skills; able to run multiple events and campaigns at once, keep every detail on track, and hit deadlines without dropping quality.
• Comfort with the marketing stack: CRM (Salesforce) and marketing automation (HubSpot or similar), plus the ability to pull and interpret your own performance data.
• Excellent communication and stakeholder skills; able to align sales, partners, and corporate marketing around a shared plan.
• Able to travel to relevant tradeshows and conferences globally, roughly 30–50% during peak season.
• Experience managing a field events portfolio across multiple regions.
• Background in B2B startup marketing.
• Experience delivering both intimate field events and larger-scale user conferences.

Preferred

• Familiarity with the Media & Publishing industry (nice to have)

Benefits

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription