Responsibilities

• Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
• Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
• Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation
• Flex programs across top, middle, and bottom of funnel as business needs shift
• Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes
• Manage an event coordinator who runs event logistics; you will own on-site execution
• Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution — a meaningful opportunity to shape Afresh's voice across the funnel
• Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
• Evolve our marketing stack alongside RevOps — bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine
• Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
• Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
• Report on demand performance with clear, synthesized insights and recommendations

Requirements

• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
• Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions
• A clear point of view on the modern AI-native marketing stack — you\'ve proven out tools and workflows in your own work and bring informed recommendations to the team
• Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies
• Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact
• Experience running webinar programs end-to-end, including content development and distribution
• Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics
• Strong writer across campaign copy, email, landing pages, and webinar promotion

Preferred

• AI-native operator — actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage
• Thoughtful within constraints — designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks
• Excellent cross-functional partner — particularly with sales — and able to align stakeholders behind a clear plan

Benefits

• Mission-driven impact : Help reduce food waste and improve fresh food access while driving profitability for retailers
• Growth opportunity : Join during a pivotal phase as we grew 70% in 2025 and are rapidly expanding our product portfolio
• Ownership and autonomy : Own and shape the demand generation function with direct impact on company growth
• Collaborative culture : Work alongside a talented marketing and revenue leadership team that values intellectual rigor and execution speed
• Competitive compensation : Base salary, variable and equity