Responsibilities

• Partner with senior brand leadership to evolve and operationalize Booz Allen’s enterprise brand architecture, positioning, and portfolio structure.
• Monitor enterprise brand application across the organization and drive continuous improvement in consistency, clarity, and effectiveness.
• Partner with creative, digital, communications, and marketing teams to ensure execution aligns with enterprise brand strategy and standards.
• Identify opportunities to strengthen enterprise brand cohesion, differentiation, and long-term equity.
• Establish clear principles and guardrails for brand application across internal and external touchpoints.
• Lead cross-functional alignment efforts that connect business strategy, enterprise positioning, and brand priorities.
• Develop scalable systems, frameworks, and decision-making models that enable consistent brand adoption across a complex organization.
• Guide how the Booz Allen brand is expressed across business areas, offerings, partnerships, and customer experiences.
• Serve as a strategic advisor to sector and functional leaders on brand structure, positioning, and enterprise brand application.
• Define and maintain enterprise brand frameworks, standards, and governance models that drive consistency and strategic alignment across the company.

Requirements

• 8+ years of experience in enterprise brand strategy, brand management, or corporate brand leadership
• Experience developing and managing brand architecture, portfolio strategy, or enterprise brand systems within complex organizations
• Experience operating in large-scale B2B, technology, or product environments
• Experience advising senior leaders on brand positioning, organizational alignment, and enterprise brand strategy
• Experience establishing brand governance models, standards, or enterprise enablement frameworks
• Ability to influence across highly matrixed organizations and drive alignment among stakeholder groups
• Ability to translate complex business priorities into clear and scalable brand frameworks
• Ability to lead cross-functional enterprise initiatives from strategy through operationalization
• Ability to provide portfolio examples demonstrating enterprise brand strategy and systems work
• Bachelor’s degree

Preferred

• Experience working in a technology / product company or professional services environment
• Experience working in large, matrixed organizations
• Experience collaborating with creative, digital, and campaign teams
• Experience developing playbooks, frameworks, or brand enablement tools
• Ability to translate brand strategy into practical, scalable application