Responsibilities

• Conceptualize, build and launch a scalable ABM program targeting priority enterprise accounts, establishing year-round engagement that directly accelerates the sales cycle for top-tier advertisers
• Act as the bridge between Marketing, Sales, Measurement, Agency, and Ops to align on account selection, shared KPIs, and consistent GTM
• Leverage an appropriate mix of campaign tactics including events, roundtables, email, webinars, paid ads, etc while managing within a budget allocation
• Collaborate with the Content team to ensure content and messages are aligned with target audiences to optimize programs
• Partner with Product Marketing (PMM) to support product launches and develop vertical-specific campaigns focused on cross-product selling and performance proof points (e.g., CPG, Retail, Tech)
• Build and manage multi-channel nurture campaigns across the advertiser lifecycle, partnering with Ops teams and leveraging our Martech stack to engage prospects at every touchpoint
• Create ABM "playbooks" that can be localized and executed across different country tiers to ensure global consistency and efficiency

Requirements

• 5-7+ years of experience in B2B marketing, specifically in ABM, Enterprise Marketing, or Field Marketing or demand generation
• proven track record of driving measurable business results through end-to-end campaign execution
• Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
• Deep understanding of the advertising sales cycle and how to align marketing tactics to different stages of the funnel.

Preferred

• Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness
• Excellent written and verbal communication skills, with experience presenting to senior stakeholders
• Be a self-starter with an ability to own projects and work independently
• Experience in the AdTech or Commerce Media industry is preferred
• Hands-on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health

Benefits

• eligible to participate in Uber's bonus program
• may be offered an equity award & other types of comp
• All full-time employees are eligible to participate in a 401(k) plan
• various benefits