Enrollment Content Creator

High Point, NC (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive enrollment storytelling for High Point University through writing, editing, and multimedia content across print and digital channels.

  • Own or contribute to enrollment content (brochures, emails, website features) and coordinate with campus leaders.
  • Must-have: Bachelor’s degree and proven writing/editing skills with zero grammar errors.
  • Standout: Experience in higher education enrollment marketing or multimedia storytelling.

Job Description

Responsibilities

  • Write, curate and edit timely, compelling content that positively promotes the HPU story in a manner consistent with HPU’s brand.
  • Create enrollment materials, brochures, emails, website features and more.
  • Contributes ideas and creates concepts for enrollment social media that pairs with content delivered through email and print.
  • Gather accurate information from campus leaders to channel into compelling stories.
  • Cover university events to be documented in print publications or university news.
  • Conduct interviews and/or requests for information from students, faculty, staff, alumni, parents, donors, business leaders and community members.
  • Curate photos or video elements and schedule and participate in shoots.
  • Submit content for approval and follow approval/editing process.
  • Curate and repurpose existing content to accompany new or updated materials.
  • Ensure accurate information used across multiple channels.
  • May assist in launching new projects or maintaining current ones, such as creating a new print piece from scratch or rethinking and editing existing ones.
  • Maintain positive work atmosphere by communicating with students, parents, faculty, coworkers and managers.
  • Other duties as assigned

Requirements

  • Bachelor’s degree required
  • Minimum one year experience in strategic communications, public relations, marketing or similar field preferred
  • Proficiency in Microsoft Office (including Word) and Adobe Acrobat Pro
  • Working knowledge of basic photo and video editing programs, or willingness to quickly learn (e.g., Canva)
  • Knowledge of major social media platforms
  • Ability to write, curate, proofread and edit content free of spelling, grammar and punctuation errors
  • Ability to manage numerous assignments with multiple deadlines
  • Effective oral communication skills; strong interpersonal skills
  • Ability to collaborate with stakeholders across campus
  • Ability to work with a group of writers, designers, photographers and other team members

Preferred

  • Experience in enrollment marketing or higher education marketing
  • Comfort with multimedia storytelling
  • Willingness to quickly learn new skills
High Point University logo

High Point University

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.

Founded in 1924
High Point, North Carolina, USA
3.1K employees (257 in marketing)

Traffic Signals

Monthly Visitors
520.9K
Monthly Google Ads Budget
$107.2K
Traffic Source Mix
Search
35.2%
Direct
40.4%
Referral
23.1%
Social
0.3%
Paid
0.9%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
197 (6% of company)
Median Career Experience
4 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$9.8M
Last Raise
$9.8M
Grant, 3 years ago

Funding History

  • Sep 2022
    Grant • $9.8M

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