Responsibilities

• Create, test, and deploy email, SMS, event, and workflow communications
• Design, build, test, and deploy workflows, forms, queries, portals, reports, and other Slate deliverables to meet departmental and institutional objectives.
• Develop and maintain personalized communication plans that align with institutional branding and recruitment strategies for undergraduate, graduate, transfer, adult, online, and international student populations
• Collaborate with Marketing to create compelling email content, landing pages, digital forms, and event communications
• Coordinate communication calendars to ensure consistent messaging across multiple audiences
• Support recruitment campaigns promoting campus visits, application deadlines, financial aid, admitted student events, and enrollment initiatives
• Monitor campaign performance including:
• Open rates
• Click-through rates
• Conversion rates

Requirements

• Master's Degree required;
• Must be proficient in the use of Admissions CRMs with a willingness for continuous learning
• Must be proficient in the use of Microsoft Office (Excel, PowerPoint and Word) or similar products;
• Demonstrate ability to maintain a high degree of confidentiality;
• Ability to effectively manage time and priorities;
• Ability to prioritize office workflow and make effective administrative decisions to increase efficiency, accuracy, and productivity;
• Demonstrated ability to tactfully and effectively communicate (written and verbal) with a variety of individuals;
• Strong critical thinking skills;
• Demonstrates organizational ability, and attention to detail and accuracy;
• Ability to work independently as well as in a team environment;