Enrollment Communications Manager - Digital Learning - UTK

Knoxville, TN (Remote)

$79K/yr – $83K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own a digital enrollment engine that turns UT online program goals into scalable, data driven campaigns across CRMs and platforms.

  • Own the end to end engagement plan from attract to enrollment for online programs.
  • Partner with Enrollment leadership and cross university teams to align campaigns and ecosystems.
  • Build a sustainable cross platform communication stack that ties enrollment and student success metrics to actions.

Job Description

Own and execute a digital enrollment engine for UT online programs, translating goals into scalable data driven campaigns across CRMs and platforms.

  • Responsible for end to end digital engagement to attract, convert, and nurture prospective online students into enrollments.
  • Coordinate with the Director of Enrollment and Retention Communications and manage internal partnerships within Digital Learning and with university partners.
  • Build a sustainable communication ecosystem across multiple platforms and CRMs to support enrollment and student success metrics.
University of Tennessee logo

University of Tennessee

The University of Tennessee is a public land-grant university headquartered at Knoxville. Founded in 1794, it is the flagship institution of the statewide University of Tennessee system with nine undergraduate departments and eleven graduate departments and hosts more than 26,000 students from all 50 states and more than 100 foreign countries. In its 2009 ranking of universities, U.S. News & World Report ranked UT 118th among national universities and 52nd among public institutions of higher learning. Its ties to Oak Ridge National Laboratory, established under UT President Andrew Holt and continued under the UT-Battelle partnership, have positioned the University as co-manager and allow for considerable research opportunities for faculty and students enjoyed by few other institutions of comparable standing.Also affiliated with the University are the Howard H. Baker, Jr. Center for Public Policy, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies 250 acres of nearby Oak Ridge, Tennessee and features hundreds of species of plants indigenous to the region. The University is a direct partner of the University of Tennessee Medical Center, the only Level I trauma center in the East Tennessee region and a self-proclaimed 'teaching hospital' due to its aggressive medical research programs and position as the primary career destination for most medical school graduates of the University of Tennessee Health Science Center at Memphis.

Founded in 1913
USA
6K employees (267 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$310K
Traffic Source Mix
Search
55.2%
Direct
39.2%
Referral
4.6%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~6K

Marketing Team

Marketing Team Size
185 (3% of company)
Median Career Experience
17 years
Median Tenure
12.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$19.3M
Last Raise
$523.8K
Grant, 1 years ago

Funding History

  • Oct 2024
    Grant
  • Sep 2024
    Grant • $523.8K
  • Sep 2024
    Grant • $50K

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