Enrollment Communications Manager - Digital Learning - UTK

Knoxville, TN (Hybrid)

$79K/yr – $83K/yrSenior Level5+ years expPart time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Own the marketing automation stack to attract online learners, nurture leads, and drive enrollments across multiple platforms.

Growth and Automation: Own the implementation of multi-channel campaigns (email, behavioral targeting, lead scoring, and SMS) and progressive profiling to move prospects toward enrollment.
Journey Design and QA: Oversee segmentation, personalization, triggers, and a rigorous QA process to protect brand and deliver consistent messaging.

Contribute to the development and execution of a comprehensive digital engagement strategy to attract, convert, and nurture prospective students to enroll in UT fully online programs
Manage internal relationships with partner areas within Digital Learning and with university partners to translate enrollment and student success objectives into scalable, data-driven marketing and communications campaigns across multiple platforms and CRMs
Translate overall university and Digital Learning objectives into a marketing automation approach that delivers progress toward established goals
Own the implementation of marketing automation initiatives and multi-channel campaigns (email, behavioral targeting, lead prioritization & qualification, and SMS)
Oversee journey design: advanced segmentation, dynamic personalization, automation triggers, and iterative optimization of touchpoints
Supervise email and SMS marketing efforts: iterative testing, deliverability monitoring, and engagement analytics—ensuring industry-leading open and click rates, funnel movement, and engagement through application cycles for marketing emails and automated enrollment coach outreach