Responsibilities

• Contribute to the development and execution of a comprehensive digital engagement strategy to attract, convert, and nurture prospective students to enroll in UT fully online programs
• Manage internal relationships with partner areas within Digital Learning and with university partners to translate enrollment and student success objectives into scalable, data-driven marketing and communications campaigns across multiple platforms and CRMs
• Translate overall university and Digital Learning objectives into a marketing automation approach that delivers progress toward established goals
• Own the implementation of marketing automation initiatives and multi-channel campaigns (email, behavioral targeting, lead prioritization & qualification, and SMS)
• Oversee journey design: advanced segmentation, dynamic personalization, automation triggers, and iterative optimization of touchpoints
• Supervise email and SMS marketing efforts: iterative testing, deliverability monitoring, and engagement analytics—ensuring industry-leading open and click rates, funnel movement, and engagement through application cycles for marketing emails and automated enrollment coach outreach