Calypso Boutique

Email & SMS Marketing Coordinator (Content + Design)

Lexington, KY (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive Calypso\'s email and SMS marketing from a hands-on, Lexington-based coordinator role that owns campaigns end-to-end.

  • Own and send weekly and promotional email/SMS campaigns for a fashion boutique.
  • Must-have: Experience with Klaviyo or Mailchimp and strong design skills.
  • Standout: Ownership of a core marketing channel with brand-aligned creative.

Job Description

Responsibilities

  • Lead our email and text marketing efforts.
  • Create and send email + SMS campaigns (weekly + promotional)
  • Design emails and marketing graphics aligned with our brand
  • Write engaging, on-brand copy
  • Track performance and optimize campaigns
  • Assist with website content and digital asset organization
  • Collaborate with our Content & Digital Manager

Requirements

  • Experience with email/SMS platforms (Klaviyo, Mailchimp, etc.)
  • Strong design skills (Canva, Adobe, or similar)
  • Organized, reliable, and detail-oriented
  • Interest in fashion and brand marketing