Responsibilities

• Write engaging promotional and educational email copy that aligns with each client's brand voice.
• Create compelling subject lines and preview text designed to increase open rates.
• Build emails within our email marketing platform using established templates and brand guidelines.
• Schedule, test, and deploy email campaigns.
• Perform quality assurance on every email, including formatting, links, images, personalization, spelling, grammar, and mobile responsiveness.
• Build and maintain automated email campaigns when needed.
• Collaborate with account manager and designer to ensure campaigns are delivered accurately and on schedule.
• Manage multiple client campaigns while meeting deadlines.
• Keep email assets and campaign documentation organized.

Requirements

• 2+ years of hands-on email marketing experience.
• Excellent writing, editing, and proofreading skills.
• Experience building and deploying emails in an email marketing platform such as Mailchimp, Constant Contact, HubSpot, or similar. Experience with ServiceTitan Marketing Pro is a plus.
• Ability to write engaging subject lines, preview text, and conversational email copy that encourages action.
• Strong attention to detail with the ability to catch formatting issues, broken links, and other errors before deployment.
• Excellent organizational and time management skills with the ability to manage multiple client deadlines.
• Comfortable working independently in a remote environment.
• Proficiency with Google Workspace and Microsoft Office.

Preferred

• Experience marketing for home service companies (HVAC, plumbing, electrical, or other residential services).
• Familiarity with email automation and customer journeys.
• Understanding of email marketing best practices and basic performance metrics, including open rates and click-through rates.
• Experience working in an agency environment.