Responsibilities

• Create email templates for single sends, automated emails and workflow processes for courses, membership, certification, partnerships, and other IFM programs using Hubspot; implement HTML code when needed.
• Track, analyze and report on the email channel’s performance.
• Test and ensure email readability and compatibility on a variety of devices, mobile and desktop, and email clients (Gmail, Outlook, etc.)
• Maintain authentication protocols including SPF, DKIM, DMARC, and domain alignment across email programs.
• Maintain and update the email communication calendar, collaborate with other departments to plan.
• Ensure compliance with global and domestic email and data privacy regulations, including CAN-SPAM, GDPR, and emerging state-level privacy laws, in partnership with Legal and IT as needed.
• Collaborate with stakeholders to schedule content promotion and build layouts, including graphics, for weekly newsletter across target audiences.
• Apply dynamic content and personalization logic within newsletters based on subscriber attributes and behaviors.
• Ensure accurate email tracking and attribution across analytics platforms, including GA4, by managing UTM standards, event tracking, and data handoff requirements.
• Monitor discrepancies between email platform metrics and downstream analytics and recommend corrective actions.

Requirements

• Associate’s Degree in Marketing, Communications, PR, Business, or related field, or equivalent experience required.
• 3+ years’ experience with email marketing, including deliverability management, compliance standards, marketing automation, email template styling and coding, HTML, lead nurturing, and web analytics.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Familiarity with GA4 event-based measurement and email attribution best practices.
• Ability to translate evolving platform and technical requirements into operational email practices.
• Working knowledge of email authentication, sender reputation, and inbox placement concepts.
• Experience collaborating cross-functionally with Data, IT, and Legal stakeholders.
• Produce or conceptualize elements of innovation, utility, and imagination towards project improvement, insight, or reflection.
• Strives to uphold IFM’s Core Employee Values to build a culture of trust and respect.
• Attention to Detail: Ability to be detail oriented and devote focus and a critical lens to produce high-quality work.

Preferred

• HubSpot strongly preferred
• Adobe Creative Suite (preferred)
• MS Dynamics CRM

Benefits

• National healthcare plan coverage offered!
• National dental and vision plans!
• Paid employee life and disability insurance!
• Paid employee assistance program!
• Two weeks’ vacation and two weeks’ sick leave accrued annually for new employees!
• Monthly work-from-home stipend!
• 401(k) with generous contribution!
• 14 paid holidays annually!
• Meeting-free Tuesday afternoons!
• Department budgeted job skills training!