Email Marketing Specialist at GRIFOLS, S.A. | USA

Email Marketing Specialist

USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive email marketing automation and SFMC-based journeys for scalable CRM, focusing on campaigns, journeys, and automations.

Own end-to-end SFMC campaigns and customer journeys with measurable goals.
Must-have: extensive Salesforce Marketing Cloud experience, incl. Journey Builder and Automation Studio.
Standout: proven automation initiatives reducing manual work and increasing efficiency.

Creating and executing email campaigns, automated journeys, and personalized communications using Salesforce Marketing Cloud.
Create personalized communication through email marketing, SMS, and other CRM tools to foster stronger customer relationships.
Collaborate in the setup and maintenance of a comprehensive Salesforce Marketing Cloud infrastructure. Refine email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions.
Monitor, define, and improve journeys, including developing and presenting use cases for various scenarios. Propose and implement automations to reduce manual work and enhance efficiency.

Bachelor’s degree in a related field.
3-5 years of experience in CRM-related roles.
Experience working with Salesforce Marketing Cloud is essential.
Knowledge of SQL, HTML, and AMPscript is highly desirable.
Preferred: Certifications in Salesforce Marketing Cloud Email Specialist, Adobe Experience Cloud, and Adobe Journey Optimizer.
Knowledge of data management and reporting tools (e.g., Tableau, SAP) and CRM optimization.