Responsibilities

• Own end-to-end execution of the email campaign process including calendar management, briefing, campaign build, quality assurance, deployment, and post-send analysis.
• Support the execution of email marketing initiatives that drive customer engagement, retention, and revenue growth while contributing to the achievement of key business objectives.
• Support campaign optimization efforts by leveraging A/B testing, audience segmentation, and performance insights to improve engagement, conversion, and revenue.
• Develop and execute audience segmentation strategies utilizing lifecycle, behavioral, and customer data to improve personalization and campaign performance.
• Analyze channel performance and provide actionable recommendations to improve deliverability, engagement metrics, and overall program effectiveness.
• Partner cross-functionally with Creative, Product Marketing, Digital Merchandising, Analytics, and agency partners to ensure alignment of messaging, promotions, and the overall customer experience.
• Maintain database health and integrity by monitoring audience quality, compliance standards, and email deliverability best practices.
• Contribute to lifecycle marketing enhancements, including automation improvements, customer journey optimization, and triggered campaign performance.
• Contribute to the development and execution of the email testing roadmap to continuously improve channel performance.
• Partner with the Global Digital Marketing Center of Excellence to align on email marketing best practices, leverage shared expertise, and support the continued evolution of BISSELL's U.S. email marketing capabilities.