Email + SMS Strategist
Homestead Studio
USA (Remote)
$75K/yr - $85K/yrAgencySalaried-FtMid level2+ years exp.
2 days ago
Email Marketing Product Manager, Marketing Te
Bayonet Point, FL (Remote)
$68K/yr - $95K/yr (Est.)Mid Level4+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
The role centers on owning Sailthru as the core email and lifecycle platform, translating briefs into technical requirements, and optimizing campaigns and deliverability. It requires hands-on experience with Sailthru or similar ESPs, strong segmentation and data skills, and a track record of campaign testing and performance improvement. A preferred background includes subscription/media/DTC environments.
Job Description
Responsibilities
- End-to-end ownership of Sailthru as our core email and lifecycle platform
- Operationalize marketing campaigns by:
- Translating campaign briefs into Sailthru-ready requirements
- Standardizing workflows, templates, and audience logic
- Ensuring campaigns can be launched quickly and consistently
- Own and optimize Sailthru usage, including:
- Audience segmentation and behavioral targeting
- Journey setup and automation
- Template frameworks and personalization logic
- Deliverability, QA, and send-readiness best practices
Requirements
- 4–7 years of hands-on email marketing and lifecycle automation experience
- Deep expertise in Sailthru (or similar ESP/CDP such as Braze, Iterable, or SFMC)
- Experience personally building and launching campaigns — not just overseeing strategy
- Strong understanding of segmentation logic, behavioral targeting, and customer data
- Proven track record optimizing email performance through testing and iteration
- Working knowledge of HTML/CSS for email templates
Preferred
- Experience in subscription, media, or DTC environments preferred
TIMES PUBLISHING COMPANY
Throughout its history, Times Publishing Group has pursued a strategy of growth that has made the company one of the most reputable names in publishing, printing, distribution and retail in the Asia-Pacific.Times Publishing Group has made, and continues to make, great strides as a major media player in Asia. In the milestone year of 2000, we became a wholly owned subsidiary of Fraser and Neave Limited, itself an iconic presence in this part of the world with core businesses in Food & Beverages, Properties, and now, Publishing, Printing, Distribution and Retail. We will uphold our reputation as the most highly regarded media company in Asia recognised for our strong heritage and financial stability and strength, and deliver good, respectable media content and services through different avenues of media.
Singapore, SGP
