Responsibilities

• Lead lifecycle marketing strategy for the TOH Insider membership program
• Own email marketing campaigns, automated journeys, retention initiatives, and conversion funnels
• Develop and manage audience segmentation, lifecycle cohorts, personalization, and automation workflows within Ortto to deliver targeted, behavior-driven marketing campaigns.
• Develop campaign strategies focused on membership acquisition, engagement, and retention
• Analyze campaign performance and deliver actionable insights to optimize results
• Partner with editorial and production teams to align Insider campaigns with broader content initiatives
• Support broader TOH newsletter initiatives, including general audience and commerce/shop newsletters
• Manage external creative and production agency partners for campaign execution and design support
• Oversee campaign QA, scheduling, approvals, and deployment processes
• Proactively monitor campaign performance and marketing operations by identifying data quality or workflow issues, validating audience segmentation and campaign logic, and partnering with technical teams to resolve issues before they impact members or reporting.

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, CRM, or audience development
• Experience managing subscription, membership, or direct-to-consumer marketing programs
• Strong understanding of lifecycle marketing strategy, retention funnels, and audience segmentation
• Hands-on experience with marketing automation and CRM platforms, ideally Ortto or similar tools
• Experience building and optimizing automated customer journeys
• Strong analytical mindset with the ability to interpret campaign performance and audience behavior
• Excellent project management and organizational skills
• Strong copywriting and messaging instincts
• Experience managing agencies or external creative partners
• Ability to balance strategic thinking with hands-on execution

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Our comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.
• It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.