Responsibilities

• Own the full-funnel email calendar — Develop and manage a comprehensive email marketing calendar that spans all lifecycle stages, ensuring timely, relevant, and consistent communication across acquisition, onboarding, engagement, retention, and win-back campaigns.
• Drive measurable revenue and engagement KPIs — Set, track, and report on performance metrics including open rates, click-through rates, conversion rates, and incremental revenue, delivering weekly and monthly insights and optimizations.
• Build and scale personalization and segmentation strategies — Partner with data science and analytics teams to develop advanced audience segmentation models and dynamic content frameworks that deliver highly relevant, 1:1 customer experiences at Amazon’s scale.
• Lead A/B and multivariate testing programs — Design and execute a rigorous testing roadmap across subject lines, send cadences, content, and CTAs to continuously improve campaign performance and establish email best practices across the organization.
• Be the POC for cross-functional campaign execution including working with procurement, product, compliance and learning/ training teams, all of which impact the Amazon Relay Carrier experience.

Requirements

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with A/B testing, especially around audience segmentation and targeting

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Benefits

• Health and other comprehensive benefits including medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage
• 401(k) matching, paid time off, and parental leave
• Learn more about benefits at https://amazon.jobs/en/benefits