Email & Content Marketing Specialist at Velocity Restorations | Pensacola, FL

Email & Content Marketing Specialist

Pensacola, FL (On-site)

Salary Not AvailableMid Level3+ years expOther

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive Velocity\'s email and content marketing program, owning HubSpot email campaigns, lifecycle flows, copy, and cross-channel messaging.

Must-have: Demonstrated experience building and managing email campaigns in HubSpot with segmentation, automation, and performance reporting.
Standout: Strong ability to write marketing copy for emails, campaigns, websites, and blogs.
Standout: Collaborates effectively in a fast-paced, multi-campaign environment with deadline discipline.

Build and deploy marketing emails within HubSpot including templates, segmentation, automation workflows, and campaign performance tracking.
Own the day-to-day management of Velocity’s email marketing program in HubSpot.
Plan and deploy email campaigns including product launches, inventory announcements, event promotions, and customer communications.
Develop and manage lifecycle marketing flows such as lead nurture sequences, follow-up campaigns, and post-purchase communications.
Manage audience segmentation and contact lists to ensure accurate targeting and personalization.
Maintain database health through list management, segmentation strategies, suppression practices, and deliverability best practices.
Monitor email performance including open rates, click-through rates, conversions, and engagement metrics.
Provide reporting and performance insights to marketing leadership to improve campaign effectiveness.
Write marketing copy for email campaigns, nurture sequences, and promotional communications.
Develop website copy including landing pages, event pages, and vehicle inventory descriptions.

Demonstrated experience building and managing email campaigns in HubSpot including segmentation, automation workflows, and performance reporting.
Strong marketing copywriting skills with the ability to write clearly and persuasively.
Understanding of email segmentation, list management, and lifecycle marketing.
Ability to interpret campaign analytics and optimize performance.
Strong organizational and project management skills.
Excellent written and verbal communication skills.
Ability to manage multiple campaigns and deadlines simultaneously.
Comfortable working within a collaborative, fast-paced marketing environment.
Bachelor’s degree in marketing, communications, or related field preferred.
3–5 years of experience in email marketing, lifecycle marketing, content marketing, or digital marketing.

Experience with HubSpot or similar CRM and marketing automation platforms strongly preferred.
Experience writing marketing copy for digital campaigns, websites, and blogs.
Experience in automotive, luxury, lifestyle, or enthusiast-driven industries is a plus.

Compensation: Pay is based on experience and qualifications
Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
Retirement: 401(k) with company match after 6 months at next enrollment period
Paid Time Off: Paid time off and paid holidays
Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment