Velocity Restorations

Email & Content Marketing Specialist

Pensacola, FL (On-site)

Salary Not AvailableMid Level3+ years expOther

Posted 4 months ago

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Job Summary

Drive Velocity\'s email and content marketing program, owning HubSpot email campaigns, lifecycle flows, copy, and cross-channel messaging.

  • Must-have: Demonstrated experience building and managing email campaigns in HubSpot with segmentation, automation, and performance reporting.
  • Standout: Strong ability to write marketing copy for emails, campaigns, websites, and blogs.
  • Standout: Collaborates effectively in a fast-paced, multi-campaign environment with deadline discipline.

Job Description

Responsibilities

  • Build and deploy marketing emails within HubSpot including templates, segmentation, automation workflows, and campaign performance tracking.
  • Own the day-to-day management of Velocity’s email marketing program in HubSpot.
  • Plan and deploy email campaigns including product launches, inventory announcements, event promotions, and customer communications.
  • Develop and manage lifecycle marketing flows such as lead nurture sequences, follow-up campaigns, and post-purchase communications.
  • Manage audience segmentation and contact lists to ensure accurate targeting and personalization.
  • Maintain database health through list management, segmentation strategies, suppression practices, and deliverability best practices.
  • Monitor email performance including open rates, click-through rates, conversions, and engagement metrics.
  • Provide reporting and performance insights to marketing leadership to improve campaign effectiveness.
  • Write marketing copy for email campaigns, nurture sequences, and promotional communications.
  • Develop website copy including landing pages, event pages, and vehicle inventory descriptions.

Requirements

  • Demonstrated experience building and managing email campaigns in HubSpot including segmentation, automation workflows, and performance reporting.
  • Strong marketing copywriting skills with the ability to write clearly and persuasively.
  • Understanding of email segmentation, list management, and lifecycle marketing.
  • Ability to interpret campaign analytics and optimize performance.
  • Strong organizational and project management skills.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple campaigns and deadlines simultaneously.
  • Comfortable working within a collaborative, fast-paced marketing environment.
  • Bachelor’s degree in marketing, communications, or related field preferred.
  • 3–5 years of experience in email marketing, lifecycle marketing, content marketing, or digital marketing.

Preferred

  • Experience with HubSpot or similar CRM and marketing automation platforms strongly preferred.
  • Experience writing marketing copy for digital campaigns, websites, and blogs.
  • Experience in automotive, luxury, lifestyle, or enthusiast-driven industries is a plus.

Benefits

  • Compensation: Pay is based on experience and qualifications
  • Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
  • Retirement: 401(k) with company match after 6 months at next enrollment period
  • Paid Time Off: Paid time off and paid holidays
  • Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment