Email and Content Marketing Specialist at Denison Yachting | Fort Lauderdale, FL

Denison Yachting

Email and Content Marketing Specialist

Fort Lauderdale, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end email marketing and content campaigns for a luxury yacht broker brand, driving engagement and conversions.

Lead HubSpot email design, automation, and analytics.
Own content calendar, SEO-driven content, and cross‑team collaboration.
Strong deliverability, list hygiene, and data-driven optimization.

Job Description

Responsibilities

Design, build, and deploy broker emails, promotional campaigns, newsletters, and automated workflows in HubSpot — including responsive HTML/CSS templates and HubSpot Block Editing
Develop and manage nurture sequences, trigger-based workflows, and autoresponder campaigns to engage prospects and clients throughout the sales funnel
Own list management and database health — segmentation, bounce monitoring, deliverability, and sending reputation
Collaborate with the CRM team to implement workflows and improve integration between email campaigns and HubSpot CRM
Track, analyze, and report on email performance metrics including open rates, CTR, and conversions — using data-driven insights to execute A/B tests and ongoing optimization
Establish and maintain clear processes for scheduling, approving, and executing email campaigns across teams
Research, write, and edit a range of marketing content including website articles, blog posts, email copy, social captions, brochures, video scripts, and press releases
Own and manage a content calendar covering listing promotions, broker highlights, charter updates, market reports, industry trends, and seasonal campaigns
Develop SEO-focused content strategies to drive consistent organic traffic growth — including keyword research and on-page content optimization
Write video scripts for YouTube and Instagram content that supports storytelling, lifestyle branding, and yacht promotion

Requirements

3–5 years of experience in email marketing and/or content marketing with measurable results
Strong command of HubSpot Marketing Hub — email design, workflows, automation, CRM integration, and reporting
Proficiency in HTML/CSS for responsive email design and template customization
Excellent copywriting skills — able to write across formats from long-form articles to punchy email subject lines, social captions, and video scripts
Solid understanding of email deliverability, list hygiene, segmentation, and campaign best practices
Familiarity with SEO content principles — keyword research, on-page optimization, and content performance analysis
Experience with Google Analytics 4 (GA4) or similar analytics tools to measure content and campaign performance
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Preferred

HubSpot certifications (Email Marketing, Content Marketing, or Marketing Software)
Hands-on experience with AI marketing tools (ChatGPT, Gemini, Midjourney, ElevenLabs, or similar)
Experience with SEO tools such as SEMrush, Ahrefs, or Google Search Console
Basic creative skills — comfortable with Canva or Photoshop for email visuals and light asset creation
Familiarity with Monday.com or similar project management platforms
Experience with social-platform content (Instagram, Facebook, LinkedIn, YouTube, TikTok)
Luxury brand, marine industry, real estate, or travel marketing experience

Benefits

401(k)
Dental insurance
Health insurance
Paid time off

Denison Yachting

Buying & Selling Luxury Yachts with Denison Yacht Sales:If you’re planning on a yacht purchase, your Denison Yacht Sales broker pledges to take the time to help you find the right boat. Your yacht broker will explain the entire purchasing process from making an offer, to sea trial and survey.Denison has helped international boat buyers purchase motor yachts, trawler, sailboats, and super yachts in the U.S. from over 20 countries, including, Russia, Australia, Sweden, England, Scotland, Ireland, Italy, France, Iceland, Germany, Spain, Mexico, Argentina, Brazil, and several countries in the Caribbean. To learn how your Denison yacht broker can help you with your next International Boat Purchase contact us at Sales@DenisonYachtSales.comFor clients looking to sell their yacht, Denison Yacht Sales is ready to aggressively market your yacht on all major marketing fronts, including web and email marketing, print advertising, boat show participation, and even direct mail promotions.Denison’s dramatic 12-year growth, even in challenging economic times, is fruit of our effort to work hard for our clients. Every yacht broker at our offices in Fort Lauderdale, Florida; Dania Beach, Florida; Palm Beach Gardens, Florida; Stuart, Florida; Naples, Florida; Charleston, South Carolina; Annapolis, Maryland; Holland, Michigan; Chicago, Illinois; Montauk, New York; Marina del Rey, California; Newport Beach, California; San Diego, California; Seattle, Washington; U.S. Virgin Islands; Farjardo, Puerto Rico; and San Carlos, Mexico has a sincere desire to please every client.The crew at Denison would be honored to show you how three generations of yachting expertise can be an asset to your yachting experience.

Founded in 1948

Dania, Florida, USA

241 employees (14 in marketing)

www.denisonyachtsales.com