Email & App Mktg Associate, Shopbop at Amazon.com | New York, USA | $67K/yr – $116K/yr

Email & App Mktg Associate, Shopbop

New York, USA (Unknown)

$67K/yr – $116K/yrMid Level2+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end lifecycle email and push campaigns, from coding to optimization, for Shopbop’s marketing programs.

Own the creation, QA, and deployment of multi-channel lifecycle campaigns (email, push, SMS).
Must-have: 2+ years of marketing experience and proven ability to design, build, and launch email programs with HTML and Salesforce Marketing Cloud.
Standout: Experience optimizing automated journeys and data-driven personalization at scale.

Daily Email & Push Notification Coding - Code, build and test email campaigns and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad-hoc basis
Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as SFMC technical expert to optimize targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications

2+ years of professional non-internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience in a marketing role
Bachelor's degree or equivalent
1+ years of designing, building, and launching successful email engagement programs
Experience using email platforms and editing HTML
Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience troubleshooting and debugging technical systems
Experience with CRM tools like Salesforce
Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks

Experience working in an online fashion setting or similar field
Strong interest in and familiarity with fashion
Experience with SMS marketing
Experience with Push Notification marketing
Experience using data visualization tools
Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platforms
Knowledge of database systems and SQL
Knowledge of Adobe Suite (e.g., Adobe Analytics, Workfront)
Experience building and formatting web pages and email templates
Experience with e-commerce, marketing, membership/loyalty, A/B testing, revenue management techniques
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
Experience working with Third Party Partner tools and relationships
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences