Responsibilities

• Creator Discovery
• Identify emerging and high-performing fitness creators across:
• Instagram
• TikTok
• YouTube
• Source potential Elite athletes and creators aligned with the THRIVIN brand
• Track creators who are trending or growing rapidly
• Outreach & Relationship Building
• Conduct daily outreach to potential creators and athletes
• Manage conversations and partnership discussions
• Build long-term relationships with top creators

• Ensure creators feel connected to the brand
• Elite Program Growth
• Help grow and manage the THRIVIN Elite program
• Identify creators who can become long-term brand ambassadors
• Coordinate onboarding for new Elite partners
• Ensure partners receive the right information, products, and support
• Campaign Collaboration
• Work closely with the marketing and creative teams
• Coordinate creators for: - product launches - campaigns - social content - brand moments

Requirements

• Experience in influencer marketing, partnerships, or talent scouting
• Deep understanding of Instagram and TikTok creator ecosystems
• Strong communication and negotiation skills
• Ability to identify creators who fit the brand culturally
• Highly organized and proactive
• Comfortable managing multiple creator relationships

Preferred

• Have worked with fitness, fashion, or lifestyle creators
• Understand how creators drive both brand awareness and conversions
• Have experience managing ambassador or affiliate programs