ELA Growth & User Operations Specialist at Think Academy US | San Jose, CA | $85K/yr – $100K/yr

ELA Growth & User Operations Specialist

San Jose, CA (On-site)

$85K/yr – $100K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own end to end community growth and enrollment funnel for US English learners, balancing content creation, community ops, and conversion optimization across channels and events.

Content Growth: translate trends into relatable parent-focused content and formats for multiple channels.
Community & Conversion: oversee community operations and design the funnel from first touch to enrollment.
Performance & Collaboration: track registrations, engagement, and ROI; align with curriculum, teaching, and marketing teams.

Job Description

Responsibilities

Content Strategy & Growth: Turn English-learning trends into relatable content for U.S. parents across platforms.
Channel Packaging: Format content for community posts, short-form copy, events, and other formats.
Growth & Community Onboarding: Guide users from public platforms into English learning communities and course programs.
Cadence Alignment: Coordinate content cadence with project goals and timelines with the marketing team.
User & Community Ops: Collect parent feedback to generate user insights.
Community Operations Oversight: Oversee email, WhatsApp, Facebook, Reddit, and other channels.
Growth Activities: Plan trial classes, assessments, workshops, and challenge camps.
Engagement Rhythm & Touchpoints: Design flows to move parents from participation to deeper understanding and conversion.
Conversion Analytics & SOPs: Track registrations, participation rate, retention, and iterate SOPs accordingly.
Conversion Path Design: Build standardized conversion SOPs with communication rhythm, follow-up mechanisms, and milestones.

Think Academy US

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

Founded in 2019

San Jose, California, USA

127 employees (14 in marketing)

www.thethinkacademy.com