Responsibilities

• Build and manage digital campaigns (search & onsite display) across Amazon & Walmart to drive conversion on retailer websites through sponsored product ads
• Collaborate with retail display counterpart to ensure cohesive strategy across the phases of the funnel
• Co-develop automated reporting to streamline processes, audit current campaign structure, conduct keyword research and document strategy and process of the team’s campaign approach
• Contribute to bi-weekly status calls with internal stakeholders
• Using real time data—analyze & identify insights to deliver incremental and profitable growth for our brands via retail search and display
• Be a platform expert on retail media trading platforms – understand and share new or scalable capabilities, utilize existing tools to drive retail media KPIs
• Utilize supplemental reporting and audiences within Amazon Marketing Cloud, Analytic Index, and Scintilla to drive conversion
• Be a thought leader and help us transform what winning looks like via new ideas, processes, and outside-the-box thinking
• Collaborate and partner with retailers with post campaign analysis to influence future digital campaign strategy
• Develop annual budget and allocate across brands, categories, retailers, and campaigns to align with business objectives and goals

Requirements

• Bachelor's degree in Communications, Marketing, Analytics, or equivalent
• Minimum of 4 years’ experience in eCommerce Media, Digital Media or equivalent fiel
• Strong communicator who can bridge the gap between data and strategy. Proven experience developing standardized reporting and presenting to stakeholders
• Bias for action and proactive approach to managing campaigns and optimizing based on trends
• Excellent written and verbal communication skills, as well as strong collaboration abilities enabling relationships with the team
• Entrepreneurial spirit - an insatiable curiosity to learn
• Able to digest, analyze, and visualize large sets of data
• Strong organizational skills and attention to detail.
• Strategically-minded with in-depth “hands-on keyboard” experience in B2C industries, preferably CPG
• Previous experience with Amazon and Walmart native media platforms and media mix