eCommerce Program Manager, Branded Merchandise at BDA | Austin, TX | $70K/yr – $85K/yr

BDA

eCommerce Program Manager, Branded Merchandise

Austin, TX (Hybrid)

$70K/yr – $85K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the client relationship and drive end-to-end merchandising and sales outcomes for assigned accounts, balancing strategy, analytics, and cross-functional execution.

Sales Strategy: Lead pricing, promotional campaigns, and cross-sell programs to hit revenue targets.
Assortment & Experience: Define strategic product assortment and optimize listings, navigation, and checkout to lift conversion.

Job Description

Responsibilities

Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
Data Analysis : Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
Team Leadership : Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock

BDA

BDA China is an investment advisory firm based in Beijing, founded in 1994. We provide independent and exclusive investment advisory services, principally through commercial due diligence and fundamental research projects, to a number of the world's most successful hedge fund and private equity firms. We also assist multi-national corporations to identify and assess investments in high-growth companies. We value the long-term relationships we have developed with our clients, a testament to the quality of our work and our track record of delivering value. Sectors where BDA is most active include: internet, consumer goods, retail, education, healthcare and other fast growing industries, principally in China but also in neighboring markets in Northeast and Southeast Asia. For more information on BDA, please visit www.bda.com

Founded in 1994

627 employees (38 in marketing)

www.bda.com