Ecommerce Organic Growth Specialist

Saint Charles County, MO (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 6 days ago

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Job Summary

Own Propper’s organic growth engine by leading SEO, content, and social strategies to attract qualified traffic, engage customers, and boost ecommerce revenue, while partnering with cross-functional teams to optimize experiences and leverage AI-driven search opportunities.

Own and execute SEO, content, and organic social strategies.
Collaborate with Ecommerce, Merchandising, Product, and Creative teams to align experiences and conversions.
Monitor performance with GA, Search Console, and SEO tools to identify actionable opportunities.

Job Description

Responsibilities

As our Ecommerce Organic Growth Specialist, you'll be responsible for driving qualified traffic, customer engagement, and ecommerce revenue through a combination of SEO, content strategy, AI search optimization, and organic social media.
You'll partner closely with Ecommerce, Merchandising, Product, and Creative teams to ensure our digital experiences not only attract customers but convert them.
Develop and execute strategies that increase organic traffic, visibility, and revenue.
Lead SEO initiatives including keyword research, content optimization, technical recommendations, and performance analysis.
Improve product detail pages, category pages, and landing pages to maximize discoverability and conversion.
Identify content opportunities that support our customers throughout their buying journey.
Analyze performance trends and uncover actionable opportunities using Google Analytics, Search Console, and SEO tools.
Help position Propper for success within AI-powered search experiences.
Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) best practices.
Conduct competitive audits and identify opportunities to increase brand visibility across traditional and AI-driven search environments.

Requirements

3+ years of experience in ecommerce marketing, SEO, organic growth, content marketing, or social media management.
Strong understanding of ecommerce SEO and content optimization best practices.
Experience managing organic social media for a consumer-facing brand.
Proficiency with Google Analytics, Google Search Console, SEO platforms, and social analytics tools.
Excellent written communication skills and attention to detail.
Ability to manage multiple priorities while maintaining a high level of organization and accountability.

Preferred

Military, law enforcement, tactical, outdoor, workwear, or performance apparel industries.
Magento ecommerce platform experience.
Conversion rate optimization (CRO) and onsite merchandising.
Collaboration with creative teams on photo and video production.
Familiarity with AI search optimization and emerging search technologies.