Responsibilities

• Manage all product information and assets, ensuring accuracy and consistency across product pages and digital platforms
• Create and maintain product listings (PIM) for all SKUs, including core products and new innovations
• Audit and implement channel mapping and syndication strategies for Shopify and targeted ecommerce platforms
• Collaborate with marketing, creative, and development teams to align on brand strategy and execute high-converting content
• Oversee the development and distribution of digital shelf assets and ensure best-in-class presentation
• Provide regular communication on product changes, launches, and updates to internal stakeholders
• Research customer behavior and analyze performance to inform product positioning and page optimization
• Work closely with internal stakeholders (including marketing and customer service) to deliver seamless experiences across all touchpoints
• Develop and track KPIs and conversion metrics tied to digital shelf initiatives
• Execute other related tasks as needed

Requirements

• 3+ years in eCommerce merchandising, digital marketing, or CRO (preferably DTC or health/wellness)
• Strong copywriting skills, with an eye for persuasive, clear, and SEO-friendly language
• Hands-on experience with Shopify and/or Recharge (subscription tools a bonus)
• Familiarity with PIM systems and digital shelf strategy
• Analytical mindset and confidence using platforms like GA4, Hotjar, and Shopify analytics
• Ability to collaborate cross-functionally and manage multiple product SKUs with precision