Ecommerce Marketing Specialist

Boulder, CO (Hybrid)

$58K/yr – $68K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end ecommerce optimization, balancing site health, product content, promotions, and cross-functional collaboration to lift conversion and average order value while driving revenue across digital channels.

  • Own continuous site optimization, QA, and customer-experience improvements across ecommerce platforms.
  • Drive merchandising, product content, promotions, email programs, and SEO/AI search efforts to improve funnel performance.

Job Description

Own end-to-end ecommerce experience optimization: monitor site functionality, manage product content, QA, merchandising, and KPI reporting to drive conversion and AOV across channels, while collaborating with Marketing, Merchandising, and IT.

  • Monitor website functionality, merchandising, and customer experience to identify and resolve issues.
  • Execute product launches, promotional updates, and seasonal merchandising across ecommerce platforms.
  • Assist with inventory visibility, product availability, and out-of-stock management coordination.
  • Perform routine quality assurance (QA) testing for website updates, landing pages, promotions, and ecommerce functionality.
  • Optimize category organization, search results, and product recommendations to improve conversion and average order value.
  • Manage and optimize product listings and content, including descriptions, images, and pricing.
  • Monitor, analyze, and report on ecommerce KPIs including traffic, conversion rate, revenue, average order value, email performance, and customer engagement; provide actionable recommendations for improvement.
  • Collaborate with cross-functional teams, including marketing, merchandising, and IT, to ensure seamless customer experience and achieve business goals.
  • Stay up to date on industry trends, best practices, and emerging technologies to identify new opportunities and optimize performance.
  • Manage relationships with external partners, such as vendors and agencies, to ensure timely and high-quality deliverables.
NITE IZE INC logo

NITE IZE INC

Nite Ize was founded by creativity and has continued to commit to innovation throughout 26 years of business. Nite Ize products and brands strive to exemplify problem/solution based products with quality and performance at the core. We create products that we need and make them work. We take pride in the way we conduct our business and do what we say we will do. We are passionate about our products, our customers satisfaction, our team members, partners and our environment.

Founded in 1989
Boulder, Colorado, USA
121 employees (21 in marketing)

Traffic Signals

Monthly Visitors
125.7K
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
43.5%
Direct
45.6%
Referral
4.9%
Social
5.2%
Paid
0.8%

Headcount Trend

Current headcount: ~121

Marketing Team

Marketing Team Size
10 (8% of company)

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