eCommerce & Marketing Specialist at Fermob USA | Cumming, GA

Fermob USA

eCommerce & Marketing Specialist

Cumming, GA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own eCommerce planning and optimization for Fermob USA, aligning HQ campaigns and US market launches.

Lead product/sales updates, SEO, and site enhancements across B2C and Amazon storefront.
Must-have: 3+ years in eCommerce with CMS/SEO/PPC analytics.
Standout: Cross-functional coordination with HQ and sales for global campaigns.

Job Description

Responsibilities

Monitor the online product offer, including new product launches, discontinued items, product visuals, descriptions, and e-merchandising, etc.
Follow up on website developments with HQ (new sections, functionalities, and improvements, B2B eCommerce website, etc.)
Participate in the definition of action plan timelines (campaigns, brand content, seasonal activations, etc.), define, develop, and implement local content in collaboration with HQ
Cooperate with HQ on marketing automation campaigns
Participate in paid media campaigns in collaboration with the French team to maximize ROI
Partner and cooperate with HQ in France to optimize website performance in terms of SEO & LEO, and user experience
Provide stock recommendations for the B2C eCommerce website
Manage the Amazon boutique, including product listings and customer order follow-up with the online agency (product information, and content creation)
Track KPIs and prepare performance reports for internal stakeholders
Conduct market research and competitor analysis to identify growth opportunities

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of experience in an eCommerce or related role
Strong analytical skills and data-driven mindset
Familiarity with marketing automation tools
Solid knowledge of SEO, PPC, email marketing, and social media marketing
Experience with Google Analytics
Experience with CMS platforms (Adobe, WordPress, Shopify, etc.)
Basic knowledge of HTML/CSS
Comfortable with KPI, reporting, analysis
Excellent written and verbal communication skills

Preferred

Experience with Amazon marketplace and B2B eCommerce is a plus
Video, photography competences
AI marketing tools knowledge

Benefits

Paid time off (PTO)
401K with company match
Paid holidays
Company paid / subsidized insurance package
Partial work from home (WFH) opportunity after qualification period

Fermob USA

The Fermob Group, headquartered in Thoissey, France, manufactures and designs products for both the commercial and consumer markets. Boasting about 270 employees, Fermob designs products for both professionals and individuals and has established a reputation as a leading garden, terrace, and public space furnishing specialist.Originally a creator and manufacturer of colorful metal tables and chairs, the Fermob Group has enjoyed 30 years of consecutive growth and profit and recorded an annual turnover of about $140M in 2021, with 50% of all sales generated in the export market. Armed with a truly unique brand positioning, Fermob now offers a wide range of outdoor furniture, decorative accessories, and lighting solutions. The Fermob group is composed with several brands and entities, Fermob USA being part of them. In 2021, Fermob’s US growth expanded by 43% which contributed to the brands overall, 30% increased turnover. In 2021 FERMOB USA had a turnover of 12M USD which they expect to triple in 5 years’ time. With a team of 23, Fermob US is planning on expanding its resources in the coming year. The US premises has 40,000 sqft dedicated to handling more than 100 containers per year. Fermob USA also has a beautiful showroom in New York City!Fermob brings people together, and when people are connected, good things happen. Experience the warmth of gathering and the joy of living with Fermob !

Cumming, Georgia, USA

16 employees (3 in marketing)

www.fermob.com/us