Performance Marketing Lead
Boldin
USA (Remote)
$140K/yr - $175K/yrIn-houseFull-timeSenior level6+ years exp.
20 hrs ago
Ecommerce Marketing Manager
Scottsdale, AZ (Remote)
$50K/yr – $75K/yrSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid media strategy and execution for a DTC thyroid health brand.
- Own paid media across Meta, Google, and experimental channels.
- Must-have: 3+ years running paid acquisition for a DTC brand with proven ROAS.
- Standout: Hands-on with Meta Ads Manager, Google Ads, Klaviyo, and Shopify and strong LTV/CAC modeling.
Job Description
Responsibilities
- Paid media strategy and execution across Meta, Google, and new channel testing
- Landing page and funnel development in partnership with our content team
- Klaviyo lifecycle marketing and email/SMS revenue optimization
- Shopify conversion rate optimization
- Attribution, reporting, and the analytics that drive decisions
- Budget ownership with full P&L visibility
Requirements
- 3+ years running paid acquisition for a DTC brand (supplements, beauty, or health a strong plus)
- Demonstrated experience scaling a brand profitably (you can speak to specific accounts, spend levels, and ROAS)
- Hands-on with Meta Ads Manager, Google Ads, Klaviyo, and Shopify
- Comfortable with funnel math, LTV/CAC modeling, and cohort analysis
- Self-directed, builder mindset, comfortable with ambiguity
