Responsibilities

• Contribute to building a forward-looking marketing growth plan, identifying opportunities to accelerate brand awareness and customer acquisition — with a particular focus on expanding Hoselink's presence in key US growth markets
• Own the integrated marketing calendar, keeping launches, promotions, and content initiatives strategically sequenced
• Lead end-to-end integrated campaigns across product launches, promotions, and seasonal moments — from ideation and creative briefing through to execution and post-campaign reporting
• Translate commercial priorities into clear messaging frameworks, launch timelines, and cross-functional workflows
• Draw on market research and customer insights to inform campaign strategy and identify growth opportunities
• Ensure all campaigns are on-brand, delivered on time, and optimised for customer engagement and revenue performance
• Manage and support the Social Media & Influencer Manager and Senior Graphic Designer
• Manage the PR agency relationship — briefing, approvals, campaign coordination, reporting, and media support
• Lead weekly Marketing WIP, fortnightly Creative, and monthly Blog Planning & Content meetings
• Create clarity, prioritisation, and accountability across projects while fostering a collaborative team environment

Requirements

• 7–8+ years in integrated marketing, brand marketing, or campaign marketing within a DTC or eCommerce brand
• Proven experience working with Shopify-based or digitally native consumer brands
• Track record of leading integrated campaigns across owned, earned, and paid channels
• Experience managing direct reports and external agency relationships
• Strong commercial acumen with the ability to interpret campaign performance and business metrics
• Excellent project management, creative briefing, and communication skills
• Comfortable with project management tools such as Asana, Monday.com, or similar
• US market experience is a strong advantage, particularly across growth regions such as Texas and Florida

Preferred

Benefits

• A friendly, passionate team that wants to see you succeed
• Flexible working arrangements to support sustainable performance
• Health insurance (subject to eligibility and plan terms) and online class subscription
• Hands-on experience in a scaling eCommerce business with genuine scope for impact
• Flexibility to work remotely while collaborating with a global team