Responsibilities

• Partner with the E-Commerce Director to consistently improve our ecommerce capabilities to deliver the best-in-class B2C strategy that drives online sales and improves conversion rates
• Lead end-to-end campaign execution across the website, taking full ownership of monthly campaign briefs that drive B2C sales, reflect brand standards, and meet industry best practices
• Oversee daily digital merchandising activities, always optimizing for enhanced user experience, increased conversions, and improved site speed and functionality
• Lead merchandising planning and on-site storytelling, ensuring content is strategically positioned to improve navigation and conversion rates across key launches, campaigns, and promotions
• Collaborate cross-functionally with marketing, creative, eCommerce, and growth teams to develop integrated campaigns optimized for full-funnel performance across all digital touchpoints
• Support the development and execution of the eCommerce campaign calendar, contributing to campaign and promotional ideation, product bundling strategies, and on-site storytelling that drive engagement, conversion, and incremental B2C revenue
• Develop and maintain a testing and personalization roadmap for landing pages — driving continual improvement in ROAS, CAC, CVR and building top-converting experiences that maximize media CRM performance
• Support the Director of E-Commerce on UX/UI and web development initiatives — implementing innovative features, designs, and optimizations to enhance the user experience and increase conversions
• Collaborate with content and SEO teams to improve organic traffic, optimize on-page SEO, and execute content-driven commerce strategies
• Create reports, dashboards, and analyses that measure performance and surface opportunities. Present observations and learnings of ecommerce campaigns and A/B test results to key stakeholders

Requirements

• 5+ years of experience in ecommerce management, preferably within the beauty, skincare, or wellness industry
• Bachelor's Degree or equivalent experience
• Proven track record optimizing website content and managing digital campaigns in a performance-driven environment
• Proficiency in Shopify+ (or similar platforms), Google Analytics, and heat mapping tools
• Deep understanding of the digital customer journey and how to influence behavior through UX, messaging, and storytelling
• Experience with A/B testing, CRO, and landing page optimization strategies
• Comfortable interpreting data from GA4, Shopify, Klaviyo, Clarity, and similar tools to make strategic content and site decisions
• Familiarity with SEO best practices, paid media strategies, and email/SMS marketing
• Experience managing Amazon and working within Seller Central is a plus
• Exceptional project management and organizational skills — able to juggle multiple campaigns and cross-functional stakeholders with ease. Experience with Asana or similar tools highly desired

Preferred

• Experience with Asana or similar tools highly desired
• Experience managing Amazon and working within Seller Central is a plus

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work environment offering hybrid options, generous paid time off, paid holidays, and a paid day off to celebrate your birthday
• 401(k) plan with company match
• Exclusive product perks for Allies employees
• A collaborative, innovative, and inclusive company culture